Life, 1915-10-07 · page 45 of 52
Life — October 7, 1915 — page 45: what you’re looking at
What you’re looking at
This page consists primarily of **advertisements**, not editorial content or satire. The top-left ad promotes *Theatre Magazine* ($1 for four months), satirically questioning whether a young man wastes money on his date by buying her flowers or novels—suggesting he should buy her a subscription instead. It's standard period advertising copy with mild humor. The cartoon (center-left) illustrates the nursery rhyme "Hey Diddle Diddle," but adds a topical twist: the final lines reference food scarcity ("we will have to eat grass"), likely alluding to **wartime rationing or agricultural concerns** of the era (though the specific date isn't visible here). The remaining ads—for Club Cocktails and Smith & Wesson automatic pistols—are straightforward product promotions emphasizing quality and safety, with no apparent satire or political commentary. The juxtaposition of cocktails and firearms is notable to modern readers but typical of period magazine layouts.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
One Dollar Only a Dollar! The price of ten sodas! —a bunch of violets. —a sticky novel setting forth the actions of a young lady after she ceases to be a lady. “Young _Man—do you waste the money you spend on her in this fashion?’” Stop it— Clip this coupon and send her the THEATRE MAGAZINE for four months of revel in Stageland. She'll appreciate it —particularly the October number—because of the first of a series of articles by Alan Dale, who is known for his penchant for frankness—even brutal frankness— \ with regard to bad stagecraft and his equally well known enthusiasm for stage welfare. ‘And then—an illustrated and signed article by \_ Melville Ellis on clothes—fascinating subject. To any girl his name spells cleverness in dress to \ the nth degree. \ Send coupon—only. The bill will reach you November 1st. THE THEATRE lagazine 12 West 38th St, New York City Club Cocktails The introduction to the hospitable board can be achieved under no more auspicious circumstances than through the medium of Club Cocktails. It is the right start that portends a successful end. Experts blend the choicest liquors, mix them to measure, age them to smoothness in the wood. All varieties at your dealer's G. F. HEUBLEIN & BRO. New York Importers of the famous Brand's A-1 Sauce EY diddle diddle the cat and the fiddle, The cow jumped over the moon ; And it may come to pass, we will nave to eat grass. If it doesn’t come down very soon. Automatic Doubly Safe Protection against intrud- ers and unintentional dis- charge. Get your dealer to show you the special features of the Smith & Wesson == Automatic. Booklet on request S SMITH & WESSON =e Springfield Mass Address... Seth 8 Wessen Sp of, Mass, comicbooks.com