Life, 1915-10-07 · page 2 of 52
Life — October 7, 1915 — page 2: what you’re looking at
What you’re looking at
This is primarily **an automobile advertisement**, not political satire. It promotes the Willys-Knight Coupe, a closed car priced at $1500. The ad emphasizes the vehicle's appeal to women—noting "Any woman can drive this car"—reflecting early 20th-century marketing that positioned automobiles as accessible to female drivers, a relatively novel concept at the time. The illustration shows a well-dressed woman beside the parked coupe, with passengers visible inside, positioned against an elegant landscape backdrop. The "noiseless motor" feature is highlighted as a selling point. The page includes Willys-Overland company branding and notes that production is "limited," employing scarcity marketing. This appears to be standard commercial advertising rather than editorial cartoon content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Published every Thurulay. Anaual Sobscristion Five Dullars. Single Copies, Tea Ceats Price in Englind, Sixper The Coupe With Noiseless Motor $/500 The Willys-Knight Coupe is by far the most desirable closed car of the season. The famous Knight type motor is quiet and vibrationless because it has sleeve valves. Standing right next to the hood one can scarcely tell whether or not it is running. Thus you get the absolute quietness of an electric plus the useful- ness, service and unlimited mileage of a high powered automobile. This coupe has charm and beauty. cord cloths line the interior. Soft gray Bedford "request The graceful coach design is finished in dark tone of deep Royal blue. Inside and out you will find exquisite smartness. Any .woman can drive this car. The Willys-Knight coupe will be the among womenfolks for the coming season. popular car The production on this model is limited. immediately will receive preference. Orders placed Yease address Dept. 378. Also Manufac- turers of the famous Overland Limoxsine Automobiles. $1750 f. 0. & Toledo comicbooks.com