Life, 1915-09-30 · page 8 of 45
Life — September 30, 1915 — page 8: what you’re looking at
What you’re looking at
This is **not a cartoon page but an advertisement** for the Packard Motor Car Company's "Twin-Six" automobile model. The small circular illustration at the top shows a figure (appears to be a chauffeur or driver) but serves as a company logo rather than satirical content. The bulk of the page is promotional copy emphasizing the car's engineering features: a twelve-cylinder motor, powerful brakes, smooth acceleration, and a narrowed frame for improved maneuverability in traffic. The tagline promises "superior comfort and security." The page represents **early 1900s automotive advertising** style, using ornate typography and refined language to market luxury cars to wealthy buyers. There is no political satire or social commentary present—this is straightforward commercial advertising from *Life* magazine's revenue model.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HE Twetve-Cyiinper Moror | yields a full, even flow of power at all speeds, a greater range of ability on high gear, an instantaneous, velvety “pick up,” and a smoother, softer action in all situations. The narrowed fore-frame permits shorter turns, a real advantage in thronging traffic; while the powerful brakes act positively, but gently and without jar. The car’s low, graceful lines and luxuri- ous appointments accentuate its efficiency and complete its mastery. PACKARD MAXIMUM SERVICE QUALITIES ARE EMBODIED ALSO IN THE PACKARD NEW TYPE CHAINLESS TRUCKS. PACKARD MOTOR CAR COMPANY, DETROIT, MICHIGAN COU the man whe ona OD)