Life, 1915-09-30 · page 2 of 45
Life — September 30, 1915 — page 2: what you’re looking at
What you’re looking at
This page is **primarily a cigarette advertisement** for Murads, a Turkish cigarette brand, rather than satirical content. The ad challenges consumer "price prejudice" by arguing that quality needn't cost 25 cents—Murads cost only 15 cents yet claim superiority through use of "17 varieties" of pure Turkish tobacco. The illustration shows well-dressed men in a park setting, depicting aspirational social scenarios where smoking Murads would be appropriate. The phrase "Everywhere—Why?" sarcastically questions why consumers aren't already buying this cheaper alternative if it's truly better quality. This reflects early-20th-century advertising strategy: positioning an affordable product as both economical *and* sophisticated, targeting middle-class consumers skeptical of premium pricing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Makers of the tahest Grade Turkish and, Egyptian Cigarelles ut the World Will You Put Aside Your PRICE PREJUDICE? Will you forget you've always thought a really good cigarette must cost 25 Cents- Then we promise you a much better cigar- ette than many of the 25 Cent Brands. We promise you one of the world’s perfect pleasures—the taste of PURE Turkish tobaccos, 17 varieties of which are used in making MURADS d MU R A D S- wheeracrs eae