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Life, 1915-09-23 · page 41 of 48

Life — September 23, 1915 — page 41: what you’re looking at

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Life — September 23, 1915 — page 41: Life, 1915-09-23

What you’re looking at

This page primarily consists of **advertisements** rather than editorial cartoons. The main content includes: **Havone Cigarette Cases** (center): A product advertisement presenting an elegant cigarette case as essential for the fashionable man who won't tolerate crushed cigarettes. The accompanying illustration shows the case and a golf scene. **"The Newer Bridegroom"** (left column): A satirical essay arguing that modern bridegrooms no longer wear ostentatious formal dress (silk hats, pearl-colored trousers) because young people socialize openly before marriage. The traditional elaborate wedding ceremony has become "ridiculous" when couples have already been publicly together. **Other advertisements** include Funabout Fords, Capewell shoe nails, Carr's Fair Rye, and Herbert Tareyton cigarettes. The page reflects **1920s social commentary**: changing courtship customs, automobiles enabling dating, women's increased independence, and the decline of rigid Victorian formality. Rather than traditional satirical cartoons, Life here uses product pitches and essay-commentary to discuss contemporary social shifts.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

The Newer Bridegroom THERE is a fashion in bridegrooms, | as in other victims of woman's capgice. Time was when the silk- natted, arl-trousered, chrysanthe- wo. . ie pagent variety ride the HE man of fashion is mostcare- | The Havone met with his instant order of the day. This ephemeral and ful of the accessories. He approval—acompactcase that keeps conspicuous creature flitted along the knows theimportance of details. each cigarette in its own compart- corridors of Pullmans: and in: hotel | That is why you find him carrying ment—clean and straight and in- a Havone Cigarette Case. viting. He wouldn’t think of smoking(or The Havoneis filled as easily andas quickly i it of a as the ordinary case, offering to his friends)cigarettes that “*Hivone Cigarette Cases are made in Ster- are crushed and broken—that have ting Silver-pl Solid Sterling, 10K Gold porary metamorphosis. tumbled about in a box or in the and 14K Gold—Prices, $3.50 up. Where, we wonder, has this creature ordinary case. HAVON eet we $3.50 andes will vanished? Bridegrooms, indeed (who mail you one direct—either plain finished, to the experienced eye may still be dis- ; of with monogram spot, or one of the all- ome 5 ; . over patterns. Atany rate, send us your Singuied no passe parade be thal ‘ fame on a post-card for one of our hand- tume. The truth appears to that ‘ some catalogues, young people know each other better . than they did. The auto is a great HAVONE CORPORATION Dept. C , 21-23 Maiden Lane mixer, Woman no longer is gentle, : timid, yielding, ncr man a creature set NEW YORK apart as something to be festooned on a gala occasion. Marriage is an incident. While it is doubtless still the chief sporting event, there are so many others that it is no longer cele- brated by sartorial crudities. The pearl-colored-trousered era is a relic of the past. A bridegroom nowadays is one who has been so much in public with his wife before they are married that any scenic celebration of a honey- moon would be regarded as a highly ridiculous superfluity. lobbies with his pearl-colored bride by his side, dimly conscious of out- side scrutiny, but hypnotized by love out of any sense of shame in his tem- . Pl ence Macey Tatton merce MEDICAL scientist has recently x board cover, 2colors, Only 2Se prepaid, invented a scale for finding out The Howell Co. €088. Dearborn St. Dept 246, Chicago the weight of the head. It is done by a system of slides. It is complicated, but They Hold Even In Fly Time said to be accurate. If it does you any Some test for a horse nail! The horse stamps and good to know how much your head kicks in his efforts to “swat the fly.” Fairly fights weighs, our medical friend will tell you. Nd 5) at times, And the little nails—if A ¥> It is probably as useful as the al- > be Capewell—hold the shoe “gay leged discovery of the North Pole. Ti Berbers nails ore always used on pour (ZOD Maybe it is the forerunner of another London Cigarettes we horses? Best in the world at a fair price —not cheapest regardless of discovery which will tell us how much our souls weigh. Some souls, we are informed, are larger than others. Others are denser—having, so to speak, more body to them, But there are other things besides the weight of a soul that count, as resistance, speed and durabili We should first have to get a stand- ard in souls and judge others by it. Let us take the soul of a newspaper ER editor, which is fairly uniform, and r compare others with it. We should ONETHERHORINZONESINGESIZ8S then arrive at a basis of comparison Recipe: First. catch your news- paper editor's soul. comicbooks.com