Life, 1915-09-23 · page 38 of 48
Life — September 23, 1915 — page 38: what you’re looking at
What you’re looking at
This Life magazine page features **advertising and light social commentary** rather than political cartoons in the modern sense. **Main elements:** 1. **Moore Push-Pins ad** (top left): A hardware product advertisement with practical copy. 2. **Fashion illustration** (center): A woman in stylish coat walking a greyhound, accompanying text praising Harper's Bazaar magazine for covering fashions from Fifth Avenue, Hyde Park London, and Paris—establishing aspirational sophistication for wealthy female readers. 3. **Stromberg Carburetor ad** (right): Claims even "this old boy is hitting on all cylinders"—a humorous automobile advertisement using the metaphor of engine performance. 4. **"The Epicure and the Vegetarian"** (lower right): A poem contrasting two dinner guests—one gluttonous ("Sybarite"), one ascetic ("vegetarian")—poking gentle fun at both dietary extremes. The vegetarian's moral superiority becomes pompous when confronted with actual food. **The satire targets** fashionable materialism, consumer culture, and self-righteous dietary philosophies—all through humor rather than sharp political critique. This reflects Life's role as sophisticated entertainment for urban, wealthy audiences.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
SISRSE A It’s to drive ordinary naile or AUT MM Still Dreaming ~even this old boy _papered walls, Have you N one respect Mr. Bryan, Colonel e . . Fillsed, Miss Jane is hitting on | snd other Moors, Pah devices or ending RUIN Adhem. They all fove their fellows | all cylinders ave your walls, eri, rp atecl oolnts wearcely wake . athe cai cis PohsVud cis teal ood : _ But in another respect they are not olay Hevea the thing for bay like Abou at all, for the line says he imply aah ther in sith your 140c™ Bae | Waked one morn from a deep dream For yor hear "nail racks, ete wel ” Ing’ go 20 100 Ion, bar Afoone: Prshieis diana a of pea he pinger withthe Feiat. Clnen fe eet. ‘ ye: Worth rer Baal pil por eal None of the above worthies has amples ond tbartratet 1 | waked from his dream as yet. c& MOORE. PUSH.PIN a. TTR Redley 8 “Philbin, Pa. Don't think, because your engine is hitting ‘on all cy! : giving all right, ND now for the fashions, for society, ie be Poarinene er ectiens for sparkling fiction—for all the interests | fine might be running i to suit you. but how do you know you're of fashionable women. § not wasting gas? Write for new Carburetor facts you've . . . 4 robably never heard of learn how th / Think of these things all together—think of Se oe ver gotta ounveara baw ike / the whole glittering length of Fifth Avenue, . ceases ihe(power iepeed. acceleras think of Hyde Park in London, of the Rue de he tion winether economy sof: on, la Paix in Paris, and instantly you will think of Z , Harper’s Bazar! FASHIONS ? Of course! Every member of the Bazar contains the newest gowns and bats from Pails, the smartest things from the New York shops. But the Bazar In not all fasbiona. There ts no padding. Rather, kt brings you, fresbly each month, the very beit The Epicure and the Vegetarian Bazar. You need thelr fresh inspiration In yout i, f < Brown is no tenuous owa Fall wardrobe. , Nibbler—a_ strenuous SOCIETY ? f : : ight of the Platter we found hi ‘Arain the Bazar leads, Among ies regular com Q } Far from luxurious, ibutors are Lady Randolph Churchill and Mrs. Y é : Nathalie Schenck Lalmbeer, Many other women Jones is penurious— of vociery contribute occasionally (ook fora very { Fears of extravagance hound him, potable group of articles in the curtent October i 5 ; Nember). ‘The potat of riew of these women you ‘ he Stroll up the avenue,’ can cet ia only two ways—by talking with them f y 1 d: “We have a new pervonally, of by reading their articles that appear > Jones said e havea new eaclusively in Harper's Bazar. Cook who is surely a winner. Brown said: “ You bet your eyes! AND FICTION P Here’s where I Fletcherize.” ‘This ts where sbe who teads the Bazar scores | bearily ovet all of the youngetsleve Gnisbed tags Soon they were seated at dinner. zines that aim to instruct, but never, never, never - Wetaal® ant : to amose! Despite all ita practical features, the Now,” said our Sybarite, Bazar 6nds space also for novels by Mex. Humphry Tucking his igh ‘Ward and Alice Duer Millers and for sbort stories \ 14 oe Tucking his bib aright, = by ue ment entertaining writery, Toereloreike Bring on the food—I'm your man, sir. any teally worb-while friend—Harper’s Bazar Given to glutt contrives to be amusing as well as serviceadl Gives gluttony, Soup and roast mutton, he Use the coupon below Reckoned a requisite answer. Horrors! His rapture dies! uct Fronting his captured eyes Glowered a motto too hateful. Begin with the great October ‘Advance Winter Fashions’? Number of From, food “earnivoraus Heaven deliver us. Such was the message ungrateful. . Dinner came on—oh, me! a rp ers asa Tr Blissful economy— | Filet de peanut au brisket, | Flanked by a slice or two Pin a dellar bill t the (Some say it’s nicer, too), refine — SPECIAL— TEN NUMBERS for ONE DOLLAR | pricsaeg ntact ar aes ructee tom numbers of OCTOBER— Advance Wister Fashions ~MARCH— The Spring Mode Now, though Tam in a set eae NOVEMBER— The Wister Mode APRIL— Easter Fix, I'l show ‘stamina rately, W350. DECEMBER— Chrismas Gite = MAY— Bride's Worthy a Brown’s reputation.” JANUARY— Southern Fashions JUNE— ‘Semmer Fashions Thus spoke his vanity— FEBRUARY—Adrance Spring Fashions = JULY— Summer Life Brown's mortal sanity Yielded to bitter starvation. Y using the coupon at once, your special ten months sub- | ity. Reft of mentality, scription to Harper's Bazar will begin with the October | Cluiching bis palate he Advance Winter Fashions Number, now ready. This F 4 th ces number contains not only the best of the new Paris fashions, but vactured the ominous quiet; also a notable group of articles by Mrs. Charles $. Whitman, Then, like a martyr, he & WS Mrs. O. H. P. Belmont, and other contributors to the Bazar, Severed an artery, [o) Crying, “I die for my diet!” Fe \ una iueosntncimwnonemnanonn Cleveland Plain ao