Life, 1915-09-23 · page 2 of 48
Life — September 23, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Vanity Fair magazine**, not political satire. The top cartoon uses visual humor to show the transformative effect of reading the magazine: a woman appears exhausted "before taking," weighed down by burdens; while "taking" (reading) it, she's energized; and "after taking," she's so elevated she floats above her camel. The central illustration shows a whimsical figure in costume, reinforcing Vanity Fair's association with entertainment, fashion, and cultural sophistication. The text emphasizes the magazine's "originality," "unconventional character," and "unprecedented variety"—appealing to intellectually adventurous readers seeking sophisticated entertainment beyond standard publications. The "special offer" provides a six-month trial subscription for one dollar, targeting Life magazine's readers specifically.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Post Office at New Yor #35 Second Class Matter at ‘Copyright (a Englasd acd the British Posse BEFORE TAKING TAKING AFTER TAI If you are looking for a magazine which will afford delightful antici- pation, exciting realization and pleasurable recollection subscribe for Try It Vanity Fair is the new magazine which is being talked about. Its success is increasing like the success of a new play; those who see it tell their friends about it. If you fail to secure a copy from your newsdealer (the price is 25 cents) ask him to place an order for the next number. But don’t give up; try some other newsdealer. Tens of thousands of in- tellectual people pick up Vanity Fair as their first choice when look- ing for something en- livening. Its originality immediately attracts; its unconventional character, its freshness, its unprece- dented variety. The, Newest Magazine Success Readers of Life who use the coupon at the right can have a six months’ “‘trial’’ subscription to Vanity Fair for One Dollar if order is sent promptly. A Recipe Put together the best pages from your favorite theatre magazine, your favorite sports magazine, your favorite book mag- azine, your favorite humor magazine, your favorite art magazine, add flavoring from London and sauce from Paris and seasoning from Broadway and Fifth Avenue, then pages of photographs, sketches and portraits, shake well, put on a beautiful color cover and you will get a general idea of Vanity Fair. comicbooks.com