Life, 1915-09-16 · page 46 of 48
Life — September 16, 1915 — page 46: what you’re looking at
What you’re looking at
This is primarily a **Vogue magazine advertisement**, not a political cartoon. The page promotes Vogue's "Autumn Millinery Number" subscription offer from 1915. The two illustrated women shown wearing elaborate hats represent fashionable hat styles of the era—notably the high-crowned, heavily decorated designs popular in 1915. The text celebrates Parisian millinery as the height of fashion authority. The "satire" (if present) is subtle: Vogue positions itself as an *essential* purchase by arguing that a $2 subscription will "save you $200" by preventing poor clothing choices. This is marketing humor—the implied joke is that women waste money on ill-fitting garments, so consulting Vogue prevents costly mistakes. The reference to hat styles named "Girondin" and "Directoire" invokes historical French periods, lending prestige to current fashions. There are no political figures or cartoons here—this is a commercial page selling magazine subscriptions by appealing to women concerned with maintaining fashionable wardrobes during World War I (note the "Motor and Southern" issue addressing wartime needs).
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HEE ETE Hats and turbans are very high crown the whole, chic is in the shape. Girondin,” —* Directoire,” ‘ ive the clue to their inspiration. Not in years has millinery been so altogether lovely. *Special Offer Send in the coupon below with $2.00 and we willsend you with our compliments a_copy of the Autumn Millinery Number showin; the best one hundre model hats that Paris has produced for the Autumn of 1915—making thirteen numbers instead of twelve. Or, if more convenient, send coupon without money and your subscrip- tion will then start with the Paris Openings Number and continue throughout the next eleven numbers, twelve numbers in all. is now on sale throughout the United States A beautifully illustrated number presenting the best One Hundred Hats Paris has produced for the Autumn of 1915; also model gowns from the Openings and the newest models in veils and coiffures. VOGUE suggests that before you spend a penny on your even plan your wardrobe, you consult its great Autumn and Winter Fashion Numbers. ing ry months when these numbers are appeari you will be spending hundreds of dollars y clothes, before you 9 for suits. gowns, hats, ete. $2 invested in Vogue will save you $200 The gown you buy and never wear is the really expensive gown! Gloves, boots, hats, that miss being exactly what you want, are the ones that cost more than you can afford! Why take chances again this year when by simply sending in the coupon, and at your convenience paying $2—a tiny fraction of the loss on a single ill-chosen hat or gown—you can insure the correct- ness of your whole wardrobe ? Vogue is a beautifully illustrated magazine; the acknowledged authority on what is worn by well-dressed American women. Here are your twelve numbers and one extra: 13 issues you will receive Autumn Millinery Number Sept. 15 The best one hundred model hats Paris, has produced for the Autumn of 1915 The Paris Openings Oct.1 Thecomplete story of the Paris Open ings—the successful creations of each Christmas Number Dec. 15 More gifts and practical ideas for jiday enter Lingerie Number Jan.1 Fine linen for personal use and for the household Motor and Southern Jan.15 The new fashions in motor cars and the new wardrobe for the southern season Forecast of Spring Fashions Feb. 1 Earliest authentic news of Spring styles. Fully illustrated Spring Millinery Feb. 15 Hats, bonnets, and toques from the famous milliners of Paris Spring Patterns Mar. 1 Secetins wedels for your Spring and Paris Spring Openings Mar. 15 The Spring exhibitions of the leading couturiers of Pai couturier which taken collectively establish the mode Autumn Patterns Oct. 15 Working plans for your entire Winter wardrobe—thenewest modelsadapted to pattern form Winter Fashions Nov. 1 Showing the mode in its Winter cul mination—charming models smart couturiers evolve for their private clientele Vanity Number Nov. 15 Those graceful little touches that make the smart woman smart, where to get them and how to use them Christmas Gifts Dec. 1 Vogue's solution of the Christmas gift problem. A new idea VOGUE CONDE NAST, - Publisher 443 Fourth Avenue NEW YORK CITY Metal lace is to be much used in mil- linery. It is particularly lovely when veiled in tulle as in this towering Marie Louise turban of gold lace under black tulle. The ornament is golden. cut; the w: this Jenny line is about not model note the new “hitched together" treatment of skirt and bodice. comicbooks.com