Life, 1915-09-16 · page 38 of 48
Life — September 16, 1915 — page 38: what you’re looking at
What you’re looking at
This page consists primarily of advertisements and opinion pieces rather than traditional cartoons. The main content includes a **Continental Motors ad** using modernist rhetoric about "simplicity" and clean design to market automobiles—typical 1920s marketing linking industrial products to aesthetic virtue. The **"Majesty of the Law"** essay satirizes legislators who create laws with excessive pomp and "majesty" that actually obscure common sense, making law confusing and contemptuous. It's a mild critique of governmental pomposity. The **"Irish as Church Builders"** essay praises Irish Catholics for finally having wealth to build architecturally respectable churches. It contains paternalistic commentary—acknowledging Irish poverty and poor taste from 1830-1890, but now approving their improved aesthetic choices as they've become wealthy and "worldly." The piece is simultaneously congratulatory and subtly condescending about Irish-American assimilation and social climbing through religious architecture. The **Evans' Ale advertisement** occupies the lower right.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TRIPPED of all super- fluities, with clean-cut lines denoting native speed and strength, the Continental motor makes an instant appeal by its superb simplicity. [ontinental Motors Long experience has eliminated from its design any suggestion of the uncouth, the crude, the needless. Its lines are the lines of beauty, as well as of power. Its proportions are those not only of harmony, but also of correct balance. Its structure reveals the simple dignity of strength. Continental simplicity goes far to account for Continental satisfaction ; it assures readiness of control and adjustment, freedom from trouble, ease of repairs. Even the uninitiated can read the promise of the trim lines and fine proportions of this motor; the expert appreciates its masterly design. To both its simplicity is the mark of its merit. Let Continental Simplicity point your wey to motor satisfaction in your next car or truck. CONTINENTAL MOTOR MFG. COMPANY Detroit, Mich. clesive met Detroit beilders in the world” Factories! Muskegon The Majesty of the Law HIE difficult part of legislation is inserting the majesty in the proper proportion. Almost any old legislator can pass laws, but when they try to make them majestic, nine out of ten legislators, perhaps more, fail utterly. that inspire it is the majesty of the law. It is not the law itself people with respect and makes them tremble and genuflect and kowtow ; Occasionally, however, we will find a law that has too much majesty, so much that all the common sense has been crowded out. This is as bad as There are many laws on our statute books, but only a very few of them not enough. are properly majesticated. Hence the confusion and other annoyances that make contempt of court so common these days. The Irish as Church Builders HE Roman Catholic brethren in this country are building much better vedifices than they used to build. We must all rejoice at that. Whether one admires the Roman organization or groups it with the Demon Rum and like monsters, he should rejoice to have it build well. All builders are building better than they did because taste has enormously improved and better architecture is crowding out worse. Up to recent times the Catholics usually built badly, partly because they were poor and partly because the period from about 1830 to about 1890 was one of the darkest ages of architecture, especially in the United States. But now that dark age has passed, and the Irish have been getting rich, and when one hears that a Catholic church is going up somewhere he begins to have hopes that it will be something suitable to look at. People who have lots of money and get about and see the world are liable to develop taste in architecture so that they know good from bad and prefer good. Such people are apt to have a voice in the choice of archi- tects when a church is contemplated, and that is usually fortunate. The Irish, take them by and large, are probably the most pious lot of people in New York. They are in- clined to express themselves in eccle- siastical architecture, and for the first time in about a thousand years they have the money to do it. They will probably beautify this city very much. The papers say that the new Dominican |AUTUMN DAYS AND NIGHTS ja |are made brimful of delight and good cheer by good old time bosored beverages that | the heart tee 'ciih coceat and coatort All good Dealers. Without By VANCE THOMPSON Wrinkles have been successfully tried by thousands. tm) Atanytetnre E, P, DUTTON & CO. N. comicbooks.com ‘The advice and the Mabdah menus in this book Y.