Life, 1915-09-09 · page 35 of 44
Life — September 9, 1915 — page 35: what you’re looking at
What you’re looking at
This is primarily a **product advertisement**, not satire or political content. It occupies page 483 of *Life* magazine and promotes Woodbury's Facial Soap. The image shows a woman's face alongside a soap cake package, illustrating the product. The ad employs common early 20th-century beauty marketing tactics: - **The pitch**: For 4 cents, readers could obtain a week-long sample of soap with instructions for a facial treatment regimen - **The promise**: Claims that consistent use would visibly improve skin within "ten days or two weeks" - **The appeal**: Suggests skin naturally regenerates daily, so proper treatment can enhance this natural process - **The mechanism**: Detailed instructions for lathering, massage technique, and finishing with ice water The language emphasizes "charm" and attractiveness as achievable through the product's "famous skin treatment." This represents typical early-20th-century beauty advertising that positioned soap as transformative rather than merely cleansing. There is no apparent satire, cartoon, or political commentary on this page.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
If you want to begin tonight to make your skin whet you woul love to have it, tear out the cake below and put i in your purse as a reminder to get Wéodbury's today. Send 4c now for sample cake —large enough for a full week of the famous skin treatment below Once you have the we cake shown above in your hands— once you have its soft, white lather in your fingers as the girl above has it in hers—you can begin that mo- ment to really change the condition that is keeping your skin from being attractive, You can do this—can make your skin what you want it to be—what- ever the trouble is now. Your skin, like the rest of your body, is chang- ing every day! As the old skin dies, new forms in its place. This is your opportunity By using the following treatment regularly you can make this new skin which forms every day, so strong and active that it will gr: ually but surely take on the love ness you want it to have. Lather your washcloth well with Woodbury’s Facial Soap and warm - water. Apply it to your face and distribute the lather thoroughly. Now, with the tips of your fingers, work this cleansing, antiseptic lather into your skin, always using an upward and outward motion. Rinse with warm water, then with cold— the colder the better. Finish by rubbing your face for a few minutes with a piece of ice. Always be particular to dry your skin well. You will feel the difference the first time you use this treatment. Use it persistently and in ten days or two weeks your skin should show a marked improvement—a_ pron of that greater clearness, freshn and charm which the daily use of Woodbury’s always brings. Write today for the week’s-size cake For 4c we will send you a cake of Woodbury’s Facial Soap large enough for a week's trial of this famous skin treatment. For toc, the cake of Woodbury’s Facial Soap and samples of Woodbury’s Facial Cream and Powder. For 50c a copy of the Woodbury Book, “ « Skin You Love to Touch,” and sam- ples of the Woodbury preparations. IVrite today and begin at once to get the benefits of this treatment for your skin. Address The Andr Jergens Co., 1308 Spring Grove , Cincinnati, O. Canadians: The Woodbury prepa: tions are now manufactured also ij Canada and are sold by Canadian drug- gists from coast_to coast, including Newfoundland. For sample, address The Andrew Jergens Co. Ltd. 1308 Sherbrooke St., Perth, Ontario, If you want to begin this treatment tonight If you want to begin at once—tonight— to bring this new charm to your skin, tear out the illustration of the cake above and put it in your purse as a reminder to get Woodbury’s today at your drug- xist’s or toilet counter. A 25¢ cake is sufficient for a month or six weeks of the treatment given here. Woodbury’s Fa Soap is for sale | throughout the U comicbooks.com