Life, 1915-09-02 · page 46 of 48
Life — September 2, 1915 — page 46: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It contains four distinct ads: 1. **Hardman Tires**: Standard product advertisement emphasizing quality ("Sure Grip" tires for quality automobiles). 2. **Club Cocktails**: Promotes pre-mixed cocktails by G.F. Heublein & Bro., positioning them as a sophisticated social lubricant for entertaining. 3. **Theatre Magazine**: A humor-based ad using a comedic "refusal" pitch—claiming they can't give away just one magazine issue because it's too costly, but offering four for one dollar instead. 4. **School Measles Cartoon** (bottom right): A sketch showing children gathered at a window, with one saying "If ye want to git off school, come on in an' I'll give ye the measles." This reflects period anxieties about contagious disease and childhood illness as a (somewhat darkly comic) way to escape school obligations. The page reflects 1910s-era consumer culture and social attitudes, with no discernible political commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Cars of Quality usually are equipped with tires of quality— HARDMAN ]fl|| Club Cockfails “SureGrip’ Tires aed | h Write for prices and name of ( The introduction to the hospitable board can be nearest dealer. achieved under no more auspicious circumstances Hardman Tire and Rubber Co. than through the medium of Club Cocktails. It New York Office, 1904 Broadway ; is the right start that portends a successful end, Factory, B N. i h Experts blend the choicest liquors, mix them to measure, age them to smoothness in the wood. All varieties at your dealer's PA G. F. HEUBLEIN & BRO. Hartford New York Londoa Importers of the famous Brand's A-1 Sance No, indeed ! We can't give it to you. “Not just one?” Not even one—they are much too costly. But we can reduce the price for you. \ Weilll give you four for one dollar—and \ that means four fascinating numbers of the THEATRE MAGAZINE chock full of the most magnificent photographs of \ everybody on the stage. \__ And stories of them, too—more real and dramatic and inspiring than any fiction ever written. Clip the coupon—you'll not be billed for it until October Ist. The Theatre Magazine \ 12 West 38th Street, New York City | “SAY, FELLERS, IF YE WANT TO GIT OFF SCHOOL, COME ON IN : AN’ LL CIVE YE THE MEASLES” \ \ PETER J. CARTY, PRINTER comicbooks.com