Life, 1915-09-02 · page 44 of 48
Life — September 2, 1915 — page 44: what you’re looking at
What you’re looking at
This page contains primarily **advertisements and medical satire**, not political cartoons. The main satirical content is "Every Man His Own Antidote," which mocks a dubious medical trend: a charlatan claiming to cure diseases through "sensational inoculation" using serum from sick patients themselves. The satire ridicules this "like cures like" philosophy as pseudoscientific nonsense peddled by gullible con artists. The visual cartoons include: - **Top**: A Mogul cigarette ad with silhouetted figures in an automobile (standard advertising imagery) - **Bottom**: A humorous sketch of a husband sneaking home late, captioned "Future Punishment of the Husband Who Stays Out Late" — domestic humor about marital consequences The page is dominated by **period advertisements** for Hotel Biltmore, Wilson Whiskey, and Turkman shaving products, which were the magazine's revenue source. The whiskey ad ironically promotes "moderation" while selling alcohol—typical of early 20th-century marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
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