Life, 1915-09-02 · page 42 of 48
Life — September 2, 1915 — page 42: what you’re looking at
What you’re looking at
This page contains two distinct sections: **advertising** and **magazine promotion**. The **Holstein Cows' Milk advertisement** claims that feeding infants purebred Holstein milk reduces mortality by 80 percent because its chemical composition mirrors breast milk. This reflects early 20th-century faith in scientific nutrition and selective breeding to solve public health problems. The **cartoon** (bottom left) depicts a domestic scene of a woman accused by her husband of losing a sock—he insists he placed it on the chair behind him. This appears to be simple domestic humor, likely satirizing marital misunderstandings or memory lapses in everyday life. The **Vanity Fair promotion** showcases testimonials from celebrities (Bliss Carman, Jack London, Douglas Fairbanks, Frances Starr, et al.) praising the new magazine as sophisticated and entertaining. This represents typical early advertising strategy: celebrity endorsements to establish prestige for a competing publication. The page is primarily **commercial content** rather than satirical commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
442 [ES Holstein Cows’ Milk Saves Babies’ Lives A prominent specialist on infant feeding says that infant mortality could be reduced so per cent, by intelligent feeding on purebred Holstein cows’ milk. ‘As 80 per cent. of all infant trouole is caused by inability {0 assimilate food it is highly essential that, milk approaching nearest to mothers’ milk in quality should be supplied. Purebred Holstein cows’ milk is very similar in chemical composition and in structure to breast milk, and from it baby derives the great vitality which is inherent in the large, healthy, vigorous Holstein cow. Holstein milh has smaller fat globules than are found in ordinary ilk and they are more easily digested. | Nursing mothers uid drink Holstein cows’ ilk regularly. They will rapidly themselves and aid greatly the baby’s growth Send for our free booklet, “ The Story of Holstein Milk.” | | HOLSTEIN-FRIESIAN ASSOCIATION OF AMERICA F. L. HOUGHTON, Secretary | 16-B American Buildin: BRATTLEBORO, VT. | accepted from now on as fast as they can be read and passed upon In every case they should be addressed, “To the Editor of Lirr’s Short Story Contest, 17 West 31st Street, New York City,” and the author's name and ad- dress should be plainly written upon the manuscript, which should be accom- panied by’ return postage in case of rejection. The editors will exercise due care in returning unavailable contribu- tions, but will not hold themselves respon- sible for loss. Contestants are advis to keep duplicate copies. All manuscripts must be at Lire office by noon of Monday, October 4, 1915 No manuscript received after that date will be considered. Each contestant may send in as many manuscripts as he desires If any of the rules of this contest are violated the Editors of Lire reserve the right to debar the contributions. “MOST REMARKABLE! I KNOW Post- TIVELY T LAID THAT OTHER SOCK ON THE CHAIR BEHIND ME WHEN 1 TOOK IT OFF” Interests Substantial and Unsubstantial HE New York Sun thinks there is no cause for worry over the “ inordinate pag gambling” which seems to have sprung up here of late with Wall S center. “In the long run, or suffer collapse without essential harm to any substantial intere: This is obvious, for it is the substantial interests that organize tie boom, sy them over on the public and dodge the collaps: The very fact that you have be misled by the financial press-agenting and skyrocketing and legerdemaining, and ty you are on the under side when the avalanche comes, proves you to be one of ti unsubstantials and therefore not worth a respectable newspaper's worry. VANITY Bliss Carman—There is something light, entertaining and well-bred about Vanity Fair George Ade—Let me congratulate Vanity Fair on being so superior and sophisticated DeWolt Hopper—1, somehow, always think of Vanity Fair as a relative of mise Ida M. Tarbell—Smart enough to wheedle twenty-five cents a month out of me Jack London—Vanity Fair keeps me in touch with all the pleasures of life Amold Daly—You have published a magazine which tops England's best Marie Doro—in these hard times it is the only magazine I ever buy Jeannette L. Gilder—I like its pleasant face and its optimistic pages Samuel Merwin—Every number I read makes me a year younger Julian Street—I am always ashamed of myself for liking you so Douglas Fairbanks—It is just what we needed in this country Owen Johnson—I am delighted with the accent of originality Frances Starr—1 find that everybody is reading Vanity Fair Gouverneur Morris—An incomparably attractive magazine Charles Dana Gibson—Vanity Fair is a friend of mine Joseph H. Choate—Vanity Fair is a wonderful baby Irvin S. Cobb—Congratulations—But be careful John Drew—Your journal is fine Vanity Fair is the new magazine which is being talked about. Its success is increasing like the success of a new play; those who see it tell their friends about it. If you fail to secure a copy from your newsdealer (the price is 25 cents) ask him to place an order for the next number. But don’t give up; try some other news- dealer. You can hardly afford to miss the September number now on sale. SPECIAL OFFER Readers of LIFE using the coupon at the right can have a six months’ “ trial” subscription for One Dollar if order is sent promptly. comicbooks.com