Life, 1915-08-26 · page 7 of 48
Life — August 26, 1915 — page 7: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not satire or political commentary. It's a Fisk Non-Skid Tires advertisement from Life magazine (page 359). The ad promotes Fisk brand tires, emphasizing "Safety, Service and Satisfaction" at low prices. A pricing table compares Fisk casings favorably against competitors. The main visual is a large photograph of a tire showing its distinctive tread pattern. The small illustration in the upper right appears to be the Fisk company mascot or logo—a figure in classical dress, possibly meant to evoke reliability or quality. The ad claims Fisk Non-Skids cost only 5% more than plain treads, last six months longer, and offers superior service through Fisk's organization. The company's factory location is listed as Chicopee Falls, Massachusetts. This is straightforward commercial promotion, not satire.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Safety, Service and Satisfaction accompany Fisk Non-Skid Ti LES ~at low prices HE MAN who buys Fisk Non-SKID TIRES is assured of safety, so far as well-built tires can guarantee it. Fisk Non-Skips have buttons and corrugations that prevent the sideward slide and give a good grip for the pull ahead. Many people who use our non-skids tell us they run as smoothly as plain treads; and we recommend their use on all four wheels. They cost only 5% more than plain treads. It is six months since we made our re- markable reduction in price, and it is now universally acknowledged that Fisk Tires You Can Buy Fisk Tires from all Dealers. Fisk Branches in all Principal Fisk Casings suze rua tasao NON-SKID 3 x30 $9.00 $9.45 3%x30 11.60 4 x33 19.05 4 x34 19.40 44x36 27.35 5 x37 32.30 Compare Fisk Prices with those of Any Make Compare Fisk Quality with that of the Highest Priced For Fisk Service there's NO Comparison surpass their former high standard—that better tires are not available at any price. For every man who will this month buy his first Fisk because it is a reputable product at low cost, another will buy because he knows he is getting a de- pendable tire of unexcelled quality. Back of every Fisk sale is a Service Organization that cannot be matched in the en- tire industry for its complete- ness, for its facilities, or for its ideal of individual attention to the requirements of tire users. “NON-SKIDS WITH FISK SERVICE "+ Factory and Home Office, Chicopee Falls, Mass. & comicbooks.com