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Life, 1915-08-26 · page 5 of 48

Life — August 26, 1915 — page 5: what you’re looking at

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Life — August 26, 1915 — page 5: Life, 1915-08-26

What you’re looking at

This page is **primarily an advertisement**, not satire or political commentary. It promotes the Pianola, an early automatic piano manufactured by The Aeolian Company. The advertising copy uses romantic, aspirational language to market the instrument—comparing it to Schubert's music and positioning piano ownership as a path to cultural refinement and domestic happiness. The text emphasizes that the Pianola allows anyone to play classical music without training, using pre-programmed "music-rolls." The image shows the Stroud Pianola model priced at $550 (substantial for 1912). Below the piano sits decorative sheet music and a potted plant, staging it as an attractive home furnishing. This represents early 20th-century consumer marketing targeting middle-class aspirations for culture and sophistication.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

aLEVINESES: It was Spring—and Spring’s spirit spoke through the silver silence of the night. Into his mind and heart and soul it crept—into a life made magic by its call. Into a voice. . “Nightingales, for me imploring, Sing in notes divine, Ev'ry tone of sweet lamenting Breathes a sigh of mine.” So Schubert sang his Serenade, in that, the velvet night of love. So voiced he there, poor lover, the magic of his immortal plea. Softly it ceased, he had come to the last measure—that final sigh of earth’s most perfect music of love. Softly a curtain fluttered at her win- dow. Gently she came—in white— then vanished. There fluttered down a rose—the prize, the poor, white prize of the great soul whose voice had just sighed out earth’s greatest ecstacy of cadenced love! onne This is the love-story of Schubert, the great genius. Thus, ‘tis said, was born his song—the immortal “Serenade” whose soul - satisfying loveliness has thrilled the hearts of all who have heard it. Are you one of those fortunate ones? Is Schubert’s “Serenade” anything more than a name to you? Can you—in the sweet stillness of your home — lift and lighten your life and the lives of those you love with the sublime measures of this very melody and all the other melodies which have blossomed in the souls of the masters? If music is still to you the “unavail- able art,” you have only yourself to blame. You are ignoring that great invention which has so wonderfully solved the problem of “music in the home”—which makes of everyone of us past-master pianists in our own right. The Pianola—the most modern pianoforte—was made, that you and I and everyone might hear and know and play all music — might put into our home a pianoforte of truly miraculous power. Nothing that the traditional piano is or does is lacking in the Pianola. It is itself a pianoforte of incompara- ble tone, of perfect action and beau- tiful appearance, which can be played by hand or practiced upon as any other, but which in addition can be played artistically by anyone, through the aid of Pianola music-rolls. During the past few years all the leading Rulers of Europe have pur- chased Pianolas, the greatest educa- tional institutions have installed them for demonstrating music, all the foremost musical authorities of the World have united in enthusias- tic endorsement, and thousands upon thousands of music lovers, trained and otherwise, have placed them in their homes. v We want you to know the Pianola. Perhaps you may never buy one, but we want you to spread its story, as you will when you have heard it. If you will write us, we will send you free the booklet “The Weight of Evidence,” which in a simple and impressive way tells the full story and gives all information. We will also give you the name of our nearest representative who exhibits and sells the genuine Pianola —for like all great successful inven- tions, the Pianola is very widely copied — that is, as closely as patent laws permit. ’ The genuine Pianola is made only by the Aeolian Company and only in the following models: THE STEINWAY PIANOLA THE STECK PIANOLA THE STUYVESANT PIANOLA THE WHEELOCK PIANOLA THE STROUD PIANOLA and THE FAMOUS WEBER PIANOLA Prices are $550 upwards. Shipping charges added on the Pacific Coast. All models purchas- able on moderate monthly payments from all representatives. THE AEOLIAN COMPANY AEOLIAN HALL NEW YORK Makers of the Acolian-Vocalion, ” the pho- nograph that calls forth hidden beauties from your records,” and largest manufac- turers of Musical Instruments in the World, | THE sTROUD PIANOLA $550 Copyright, 1018, Tae Aeollam Cr comicbooks.com