Life, 1915-08-26 · page 41 of 48
Life — August 26, 1915 — page 41: what you’re looking at
What you’re looking at
This is **not a cartoon or satire**—it's a straightforward automobile advertisement from Life magazine's advertising section (page 393). Hudson Motor Car Company showcases their new "Touring Sedan," emphasizing its innovative convertible design: windows can be raised for a luxurious enclosed sedan or lowered to function as an open touring car. The ad highlights versatility ("An All-Year Car") and ease of operation via inside drive. The page displays four body styles: Touring Sedan, Limousine, Cabriolet, and Coupe, with pricing around $1,873-$2,000. Text emphasizes Hudson's quality ("reached the zenith"), international coach-builders, and strong sales ("half our output is already sold"). The photograph shows the sedan parked before an elegant mansion in the Berkshires, targeting wealthy consumers. This reflects early 1920s automotive marketing: positioning closed cars as luxury items comparable to fine homes and leisured lifestyle.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
——_<tig] Wine M3 ——— Touring in the Berkshires Hudson /ouring Sedan A New Hudson Conception The Hudson, which has won the lead among fine cars, will With the windows down this becomes a Touring Car. this fall attain the top place in enclosed cars. Four enclosed Not a sash remains, not a support, to obstruct the entrance bodies have been created, strikingly artistic, extreme in their or the view. elegance, novel in featinesPethaps the most unique and = Catess men and wotnen will find their ideal inthis appealing is this Touring Sedan. vies an car. Anyone can operate it with the inside drive. And AN ALL-YEAR CAR this one body supplies 2 perfect car for all seasons and With the windows up this car becomes a luxurious Sedan. all weathers. The car is so popular that half our output Nothing known to luxury is lacking. is akeady sold. THE ARTISTIC LIMIT We have reached the zenith in Hudson Sixes, and the demand shows that men concede it. Now we shall eam the same supremacy in luxurious closed bodies, And Hudson prices will muhiply their use. These bodies are built by coach builders of international. repute. Anything finer is im- _,, CABRIOLET same cat as pictured above. pouible. Every detail you can think of is (Changs auichty foe so open Renae to ¢ heed Bic, $1873.10 b Beto embodied, and perhaps as many more. You eres eee will find’ these closed Hudsons, we think, the handsomest cars you see anywhere this winter. Hudson dealers now have closed cars on exhibit. But see them early, for our output is well sold already. For full descriptions write for Catalog of Closed Cars LIMOUSINE ™ AA ditinguished model, most lexuriogs. Extra seats face HUDSON MOTOR CAR CO. COUPE. forward or backward, and disappear wl ‘wan . fi ‘or fward or backward, and dmagpees when ot wanted. Detroit, Michigan Fe saber oa sere rs spas onl ae tin comicbooks.com