Life — August 26, 1915 — page 39: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

New Motor New Car New Price New Service to Owners Increased Factory Facilities—Greatly Increased Production for 1916 'O years ago we saw three things, rie gees er the tendency of the A and in both Evone and Mary was 7 & compact ra motor that was more efficient, would get away quicker, run more smoothly, have greater flexibility, show greater economy and last longer under hard service. Second was that a public temporarily diverted to cars that looked well and rode nicely for awhile, would swing back to demand quality manufacture and the ability to “stay put.” Third was that only those manufacturers who built their own cars in large volume and bought their own materials for spot cash advantage of the market could survive. Motor Designed in Europe So we seat our exgineers to Europe to design a new motor and began to lay our plans for a greatly increased production of cars this season, We are now building two big new jactory additions to handle the work. We added machines that cost $90,000.00 apiece to do work in our factory in order to give this remarkable quality car to you at $1350. No one dreamed that such a car could be built for $1350. It is equal to cars that sold for $4000 three years ago. It isn't a made-over model, reduced in size, or cert things eliminated to fit the price—it is » brand new car, designed ly a 8 Quality car at a low price. New Service to Owners Baying a motor car without « definite guarenter of peice gunn apd oa. pari aber errs to eda Chalmerscar« deknte serie te tec cial cis gate cous caves coos 9 So for a peony ite ‘amount cf wark at any Chalmern dealers anywhere al any The Quality Car at Small Profit ‘We are marketing this QUALITY car on the lowest proft per car in the motor car business, ‘The great valve-in-head motor, with covethehd camshaft, costs us $80.00 more to build in our own shops, than the ordinary type of motor can be bought for ‘on the outside, and most of the competitors in our price class are using the ordinary type of motor. When Chalmers engineers Europe to study design two years ago, the European designers at work on higl motors of the valve-in-head type with overhead camshaft. European makers had already tried this type out in their racers. They were per- fecting it for a road car. We hoped to be the first in America to adopt this style of motor. But when the war stopped European makers fate decreed that we should lead the world in the use of the valve-in-head overhead camshaft motor for a stock car. went to Speedway Racers All of is Type at the showing at 0, where this type ‘We were not Indianapolis and C of motor won all honors. We knew a year ago that these results would be achieved. We knew that to attain a speed of 90 to 100 miles an hour that the motor would have to be a valve-in-head, overhead cam- a Chalmers Think of it! 90 miles an hour for 500 miles at Indianapolis and the first four to finish and eight of the first ten were valve. in-head motors, with overhead camshafts! And then the Chicago races at 100 miles an hour for 500 miles—the frst three and teven out of the Bist cleven were of this type! Some one said a reat time ago that people buy motor ears largely on three P's Pain, Price and Performance, You can measure this Chalmers wonderful ear, at $1350, by any one of these three standards. Ie is right in. Paint, which indicates. Bnish and vweaiiog qualtics, Its right in Performance, because no car sg sy pres performs bt than thi ca And it is right in. Price. No one in the history of the industry ever approached such quality at such a price before. Take a Ride in This Car “Take a ride in this car,” and see for yourself if you do not get in’ this Chalmers type of six-cylinder motor all the smooth- ness, all of the flexibility, all of the pick-up, and all of the “pep” that is claimed for any other motor built, no matter how many cylinders it may have. Therefore, we say that all of our strength, all of our organization, all of our money, all of our reputation, are back of these six words : “TAKE A RIDE IN THIS CAR.” Demonstrators are now in the hands of our dealers, “TAKE A RIDE IN THIS CAR.” The Chalmers Club Every Chalmers owner is invited to join the Chalmers Club. Each member reerives tegularly without charge “The Chalmers nan," a magazine devoted to the interests of Chalmers owners. Also a member- thip card commending the oworr to the courtesies of ‘all Chalmers representatives everywhere. comicbooks.com