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Life, 1915-08-26 · page 3 of 48

Life — August 26, 1915 — page 3: what you’re looking at

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Life — August 26, 1915 — page 3: Life, 1915-08-26

What you’re looking at

This page is **not a cartoon or satire**—it's primarily **advertising content** disguised as editorial material. The document shows a 1915 memorandum from Henry B. Joy, President of Packard Motor Car Company, describing a cross-country trip in a Packard "Twin-Six" automobile equipped with Delco ignition. Joy recounts severe road conditions, mechanical challenges, and how the Delco system performed reliably throughout. The bottom section explicitly identifies this as a "fac-simile of an office memorandum" used as a testimonial. It acknowledges Joy's prominence (President of the Lincoln Highway Association) to lend credibility to the endorsement. **This is pure product advertising**, leveraging a notable businessman's name and a challenging real journey to market automotive reliability to Life's readers.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

HTH LAURE TAL AAT NTA ill} it i AAA i AEA AAR nim ih mT wa Go ur. Godject: I want to comment Six which I have just dri On the 22nd day a San Francisco. Ordinarily ing the very great improv Lincoln Yay accomplished took 22 days on account o throuchout Illinois, Tova from the factory to Cheye: on top of continuous Taint district, Those aud roads bridges were out, river t acount of new grade work had tise to pack dom wv and even horse travel, i HO HY vice. Packard Twin-Six Ignition Alin i wg yy arnt ww Fant natn it h 3. G, Vincent, Pres, of Engineering on Packard ignition as it i on the Twin ven to San Francisco from the factory fter I left the factory I arrived in I make the trip in 15 day! enent in the road conditio within the pi f the rainy weather which had prevail and Nebraska, It took me 14 daye to inne and 12 of those days it rained, 8 which had prevailed throughout that were something alaost hopeless. ottose rere flooded, and the immense on the Lincoln Highway which had not almost bottosless re nlaost entirely suspended, along th Notwithetand- t two years, the journey ea get this Many yet mud, Motor car travel, I was on the lookout for ignition trouble on accou: repented sho © of muddy epray which drenched the cotor, nt of But no that the car mies occurred, Pinally our radiator © badly overheating diteh and with our canvas buckete ecame 80 clogged up and we had to stop >; dash water on the radi ith gud roadside ator to — vil . i \ Mh We nil i i \ NAA i i ni l ¥i N Hah i a ih nh a“ ‘i i . 3 cA Hi i AMA i il) AN my i i a ‘\ i ii | i i \ il ti th mn i i \ AN Hh i i 1 i i i} H Ih WH a Hn e i) un mn i) i i i) PN iL) "lt ay ol sell nh AAV AY NN i clean out the packed aud which filled it. In doing 80 we necess- i ni arily thoroughly wet down th: else. In fact, we threw buck end of the motor and the ign visible at all, We felt that we vere wait cranking tutton juet to see ment, the engine started wit journey. Our confidence was frequently and kept the radi no fear of ignition troubles The ronderful progre thie type of ignition in th seexe to me absolute perfect high epeed Twin-Six motor. touch the ignition, We did n an adjuetaent of the cake a generator ierition ie certai for, I cannot eay that it is ignition I have ever had exp is waterproof. Te document shown above i an office memorandum—an —written b: Packard Motor ene Joy, ice-President o i v otor Car Compare’ ea a trans-continental t equipped with a which in this subjected by M toad conditions le tri r. Joy, to the. and the most crucial OTT Wii i Sn i Nr mn nL © motor, the wiring, and everything Hh i! until the rain ceneed and the cotor dried out. well over 1,000 miles on firet and e is a fac-simile of official report rae ee of the iny, to J. G. Vi: ‘neering of the Packard t. Joy had just returned (our ina Packard “Twin- lelco ignition 5 was deliberately € severest possible The Dayton Engineering Laborato: A et after bucket of rater on the front ition iteelf to get it so it was 7 wT Mth A mi it} A nt Ht DY MAHA \ th il na A and would have to I presed the if it would go at all, To my amaze- nout a aise and we proceeded on our restored and thereafter we stopped ator cleared of mud because we had hopelessly stuck, ee which has been made in developing t two yenre'is astonishing, It ton, and it ie entirely fitted to our On the entire trip not once did re ot touch a spark plug, We did not make 4 break pointe, And yet we traveled ond speed, The type of nly far beyond anything I had hoped gore waterproof than any other erience with, But I can say that it Ht Hh f MI A I tony ONT NA HA NN LA TARTANA ANNUAL AL NN it i AAO RONALDO AAA NN DATA HATA AAO A nN i ni i Hi Henry B. Joy. ma i nA I i i AN A This is not . President’ cit, 3, testimonial institutions ho, Ame ciation, th trips than heat! is a field report of the e Presider a reatest’ manufacturin, = man who has made Bicnpen peieay Asse luxurious Aer thet, individual, the ‘man wheat eter fouring, written to his engine nie’ He gineering lieutenant cacuant purely ji scientific progecsi” (he cause of Packard efhennn d Y an 1 Packard-Delco i, ; 0 i ry tribute from Pre ientific co-o} engineers worke: result. Such uniso ment characterize system, i i nition system, that won this ext alien, Peck Joy, is the achievement in dassio tc ‘ard engineers and Delco nin design pricy eed to accomplish this all Deleo £2, ‘armony in accomplish. i ui ries Company, Dayton, Ohio test. mn A A ui ! i Hi i ah HN i ith i ANA mL MATL VILLA IWMI TRAN Wit nt Ma A MAT HAN AMMA myn Mya MI I NN HANA NA Mi i WM nh books.com