Life — August 19, 1915 — page 5: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire** — it's a straightforward **advertisement for Goodyear Cord Tires** from *Life* magazine (page 309). The ad promotes Goodyear's tire technology by claiming endorsements from three luxury automobile manufacturers: Packard, Locomotive (Franklin), and Franklin. It describes "extreme tests" performed by Packard engineers, including a 1,000-mile high-speed run and fuel economy comparisons. The ad emphasizes technological superiority through an "Eleven-Year Result" narrative, claiming Goodyear improved tire durability while reducing cost-per-mile. It highlights features like their "No-Kin-Cut" design and reinforced construction. The central image shows two Goodyear Cord Tires with a company label, serving as the product focal point for this premium automotive advertisement.