Life, 1915-08-19 · page 5 of 48
Life — August 19, 1915 — page 5: what you’re looking at
What you’re looking at
This page is **not a cartoon or satire** — it's a straightforward **advertisement for Goodyear Cord Tires** from *Life* magazine (page 309). The ad promotes Goodyear's tire technology by claiming endorsements from three luxury automobile manufacturers: Packard, Locomotive (Franklin), and Franklin. It describes "extreme tests" performed by Packard engineers, including a 1,000-mile high-speed run and fuel economy comparisons. The ad emphasizes technological superiority through an "Eleven-Year Result" narrative, claiming Goodyear improved tire durability while reducing cost-per-mile. It highlights features like their "No-Kin-Cut" design and reinforced construction. The central image shows two Goodyear Cord Tires with a company label, serving as the product focal point for this premium automotive advertisement.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Adopted for The NEW Ne ‘ YY, Do you know what extreme tests are made by makers of fine cars in adopting a new-type tire? A Packard official, for one thing, drove a car from Detroit to Indianapolis, equipped with Goodyear Cord Tires. ‘Then for 1000 miles around that speedway at 65 miles per hour. The usual limit of tire life in racing is about 500 miles. The treads wore off, but the Goodyear Cord Tires, without a blowout, took the car back to Detroit. The Franklin Company, on May 1st, ran fuel economy tests in 137 cities. The three cars mak- ing the highest score were equipped with Good- year Cord Tires. One made a world’s record— 55 miles on a gallon of gasoline. One made 53 miles,and one §1.8 miles. Of the 15 cars making 40 miles or better, 10 had the an weather Goodyear equipment. Tread These Men Know Here are tests for endur- ance, for power economy and for resiliency. And Goodyear Cords won each class. Not our tests, remem- ber, but tests made by car makers whose prestige is at stake on their judgment. Goodyear Cord Tire proves these things about it: First, that the Goodyear LV As Standard Equipment After 12 Months’ Use excels in strength and endurance. Second, it excels as a power saver. Third, it has no su- perior in resiliency and comfort. An Eleven-Year Result Goodyear is not the first-type Cord Tire. That original type had short-lived vogue. Its chief shortcoming was high cost per mile. We have spent 11 years in improving it. We have brought down that cost per mile. And we have done it without lessening by one iota the tire’s comfort and resiliency. First, we made the Goodyear Cord Tire vastly over- size. We increased the air capacity by 30 per cent, which adds immensely to comfort and to durability. Second, we use from 6 to 10 cord layers—depending on size. We embodied in them our No-Rim-Cut feature. For extra security we vulcanized 126 braided piano wires into each tire base. In addition to the Ribbed tread, used widely abroad, we built them with our All-Weather treads, our double-thick, resistless anti- skids. Get the Latest Type When you come to Cord Tires i) getthelatest type. Get the perfected typewhich shrewd engineers adopt. All electric car makers supply Goodyear Cord Tires on request. AKRON. O1U0 ir wit i “ : ie i} Allgasoline car makers will supply Se ie edopeca ofthe 3 ORD TIRES : then when they do not equip with them. Any Goodyear branch—in 65 cities—will direct you toa stock. THE GOODYEAR TIRE & 2 RUBBER CO,, Akron, Ohio comicbooks.com