Life, 1915-08-19 · page 47 of 48
Life — August 19, 1915 — page 47: what you’re looking at
What you’re looking at
This is a **product advertisement**, not a political cartoon. It promotes "Nobby Tread" tires manufactured by United States Tires, claiming they offer the lowest cost-per-mile of any tire on the market. The page features two tire images at top showing the distinctive tread pattern. The advertisement's central claim is that tire value depends solely on "final-cost-per-mile"—how many miles you get before replacement—rather than initial purchase price. Key selling points highlighted: - Tires are "adjusted" for 5,000 miles but typically exceed that with proper inflation - They're the "largest selling high-grade anti-skid tires in the world" - Made by "the Largest Rubber Company in the World" employing 55,484 men For modern readers: this represents early automotive-era marketing emphasizing durability and value—concepts still used today, though the specific tire brand is now obsolete. The employment figure suggests Depression-era messaging about American manufacturing jobs.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
a et oad Cia Nobby Reg. U. S. Pat. Office Lowest Final-Cost-Per-Mile Actual tire expense depends on one thing, and just one thing—viz: the final-cost-per-mile. a “Nobby Tread” Tires deliver more miles for less money than any x3 | other tires in the world. | “Nobby Tread” Tires are adjusted upon the basis of | —but the great majority of “Nobby Tread” users secure vastly more than 5,000 miles, using proper inflation. “Nobby Tread” Tires are today by far the largest selling high-grade _ |] anti-skid tires in the world. United StatesTires er ~3] Made by the Largest Rubber Company in the World & rae ( Employing 55,484 Men )