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Life, 1915-08-19 · page 43 of 48

Life — August 19, 1915 — page 43: what you’re looking at

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Life — August 19, 1915 — page 43: Life, 1915-08-19

What you’re looking at

This page combines charitable appeals with corporate advertising. The left column solicits donations for Polish war relief—Poland is suffering from continuous battlefield conflict worse than Belgium's WWI devastation. Relief headquarters are in Switzerland, with the American fund managed by ex-President Taft and banker Frank Vanderlip. The right side features a Bell Telephone System advertisement using a hypothetical catastrophe scenario: "If a Giant Cut the Wires." The ad imagines a 48-hour telephone blackout, describing resulting chaos—severed communications, jammed transportation, paralyzed business and social life. The rhetorical strategy is indirect praise: by depicting communication collapse, Bell argues for the indispensability of its nationwide telephone network, which connects remote areas and enables modern commerce. A small Punch joke appears (bottom left) about a convalescent woman whose illnesses—ptomaine poisoning and delirium tremens—stem from not knowing what's safe to eat or drink.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

For Suffering Poland readers are always willing to help. What they did for the suffering Belgians lives in the memory of lives saved and misery alleviated. To-day there exist in Poland con- ditions as bad as those in Belgium, and even worse. try has been a continuous battlefield, with the contending hosts fighting hackward and forward, spreading new desolation with every victory and re- verse. Poland has few friends in America to plead for relief. If Amer- icans knew the awful conditions they would gladly give. In Lausanne, Switzerland, are the relief headquarters of the general committee, headed by Henry Sien wiez, president, and Ignace Paderew vice-president. The Polish Victim: Relief Fund in America has its main office at 33 West Forty-second Street, New York City, and has for its head ex-President Taft, with Hon. Frank A. Vanderlip as treasurer. Contribu- tions may be sent to that address, and should be made payable to “ National City Bank, for Polish Victims’ Relief Fund.” Gattaxt Mayor: It’s glad I am to see ye about again, me dear lady; but what was it that was troubling ye? Coxvatescent: I was very, very ill, major, through ptomaine poisoning. Major: Dear, dear, now! What with that an’ delirium tremens you never know what to eat or drink nowadays. —Punch. Chateau faurier Offawa-@nada HE deluxe Hotel of the Dominion. Situ- din the heart of the Capital of Canada, ne of thefinest hotels onthe Continent Accommodations, three hundred and fity Fooms Rates, $2.00 and upwards, European plan. wa in summer is a delightful place to so- Full of interest for the tourist and tseer. Handsomely illustrated booklet Ottawa’and the Chateau Laurier sent free on application to Desk C. Chateau Laurier, Ottawa, Canada ry ORDON. In Poland the coun-- wit a | If a Giant Cut the Wires Suppose all telephones were silent, and that for forty-eight hours you could not even call a telephone ex- change anywhere in the Bell System | to ask what the trouble was! Imagine the confusion which would prevail—with personal visits and mes- sengers substituted for direct, instant communication; with sidewalks, street cars and elevators jammed; withevery old-fashioned means of communica- tion pressed into service and allof them combined unable to carry the load. The instant contact of merchantwith customer, of physician with patient, of friend with friend, would be severed; the business man and the housewife would lose the minutes and hours the telephone saves them. The economic loss would be incalculable. There would not be time enough to do the things we are accustomed to do, and social as well as business life would be paralyzed. Such a condition is almost incon- ceivable. The Bell System has devel- oped telephone service to the highest degree of usefulness and made it so reliable that its availability is never questioned. It has connected cities, towns and the remotest places from coast to coast, and has taught the people the advantages of nation-wide telephone facilities. Plans are made, buildings built and businesses run with Bell Service taken for granted, and yet we have to imagine whatit would mean to be entirely with- out telephones before the great value of this ever-present service can really be appreciated. AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One System Universal Service TEAM WORK comicbooks.com