Life, 1915-08-19 · page 37 of 48
Life — August 19, 1915 — page 37: what you’re looking at
What you’re looking at
This is primarily a **Studebaker automobile advertisement**, not political satire or commentary. It appears in *Life* magazine (page 341), which by this era carried substantial advertising alongside its humor content. The ad promotes Studebaker's 1916 "Six Cylinder" model at $1,050—positioned as revolutionary value: "never been a car of such POWER at so low a price" and "never been a car of such QUALITY at so low a price." The repeated emphasis suggests Studebaker is claiming to disrupt the automotive market with an affordable, powerful vehicle. The ad lists multiple body styles (Touring Car, Roadster, Coupe, Limousine) in both U.S. and Canadian pricing, with manufacturing locations in South Bend, Indiana; Detroit, Michigan; and Walkerville, Ontario. There is no cartoon, caricature, or satirical content visible—this is straightforward commercial messaging targeting early-automobile buyers during the rapid expansion of motorcar ownership in America.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Fifty Horse Power Seven Passenger SIX $1050 There has never been a car of such POWER at so low a price. There has never been a car of such QUALITY at so low a price. Studebaker has set a new standard in motor car values in offering a car of such power, quality and size at $1050. See this car before you buy. Four Cylinder Models Six Cylinder Models Touring Car, 7-Passenger Touring Car, 7-Passenger: Roadster, 3-Passenger ---- see Roadster, 3-Passenger - Landau-Roadster, 3-Passenger Landau-Roadster, 3-P: Coupe, 4-Passenger - Limousine, 7-Passeng: F. O. B. Detroit Canadian Prices Canadian Prices Touring Car, 7-Passenger ---- - - - $1195 Touring Car, 7-Passenger - - Roadster, 3-Passenger - 1165 Roadster, 3-Passenger - - - - Landau-Roadster, 3-Passenger + 1495 Landau-Roadster, 3-Passenger F. O. B. Walkerville Write at once for catalog illustrating 1916 models and specifications in detail STUDEBAKER South Bend, Indiana Detroit, Michigan Walkerville, Ontario Address all correspondence to Detroit comicbooks.com