Life — August 19, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This is a **Coca-Cola advertisement**, not political satire. The page depicts a 1920s social scene: three fashionably dressed people in a convertible automobile, with a man serving drinks from what appears to be a cooler. The ad emphasizes Coca-Cola's appeal during the Prohibition era (1920-1933), when alcohol was illegal. The tagline "Because it is delicious — Because it is refreshing — Because it is thirst-quenching" positions the soft drink as an attractive alternative to banned alcoholic beverages. The warning to "Demand the genuine by full name — Nicknames encourage substitution" suggests counterfeit or illicit products were common concerns. The fashionable characters and automobile setting convey modernity and sophistication to appeal to wealthy consumers during the Jazz Age.