Life, 1915-08-12 · page 6 of 40
Life — August 12, 1915 — page 6: what you’re looking at
What you’re looking at
This page is primarily **advertising, not satire or editorial content**. It's a 1916 automobile advertisement for the Overland Six, manufactured by Willys-Overland Company in Toledo, Ohio. The image shows a side-view illustration of an open-air touring car with seven passengers and one attendant. The ad emphasizes the vehicle's spaciousness, affordability ($1,145), and technical specifications (six-cylinder engine, 45 horsepower, electric starter). The marketing pitch targets middle-class buyers by positioning the Overland Six as offering "luxury" features at a competitive price compared to other six-cylinder automobiles of the era. There is no political satire or social commentary present—this is straightforward commercial promotion from Life magazine's advertising pages.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
TAe 1910 SIX - $1145 F.0.8.TOLEOO Roomy seven-passenger touring cat Quiet 45 horsepower six cylinder motor Effciently lubricated—voususlly economical 35x4%-inch tires all around; non-skids on reac 125-incn wheelbase; bigh tension magneto ignition Electric control buttons located on steering column \ K J1TH oxr production capacity increased to 600 Gn the full significance of its size as denoted cars per day, we are in a position to offer by wheelbase, seating capacity, tires; of its the 1916 Overland Six at the remarkably low generous, efficient power equipment; of its superior price of $1145. You will, we believe, find that this ignition; of its every comfort and convenience; of car is considerably under the market price of other its beautiful lines. Then realize that the Overland Sixes having equal or similar specifications. price fér these extremes of luxury is only $1145. Specifications ey mvITATON Seven passenger touring Fall-streomline body design Extro long anderslong rear Demoentable ims 125-inch wheelbase Genaine | tet apholstery springs, One extro rim 45 horsepower motor 35 inch 4% inch tires; High grode, wesnetic speed. High-tension magneto Peis ‘all doors smooth tread in front: Toso-anit electric starter i noo-shids in rear Elecite horn Electrically ght ind shi i Lett end drive Electric control buttons on fight dimers Foil floating rear axle Center control steering colama The new Overland Sizes are being demonstrated and delivered now. See the Overland dealer in your town. Model 83 four cylinder, five passenger touring car—$750 f. 0. b, Toledo Prices. Cotolog on request. Address Dept. 328 Sa. ee The Willys-Overland Company, Toledo, Ohio Also manutucturers of the Willys Kolelt automobile. comicbooks.com