Life, 1915-08-12 · page 4 of 40
Life — August 12, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily **advertising for Life magazine itself**, not political satire. The central illustration shows an adult (likely a woman) with a young child, rendered in Gibson Girl style—the elegant, idealized feminine aesthetic popularized by illustrator Charles Dana Gibson. The ad teases "A Gibson Secret Concerning 'Life'" to be revealed in a coming issue, using curiosity as a marketing hook. The accompanying text emphasizes that subscribers shouldn't miss the revelation, targeting both regular readers and potential new subscribers. The bottom section includes subscription pricing ($5.00 annually in the US, with Canadian and foreign rates listed) and notes Life's newsstand availability. This represents early 20th-century magazine marketing strategy: leveraging an artist's popular brand (Gibson) and mysterious promises to drive subscriptions.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
if is on sale at all news-stands, ten cents. If ‘your dealer is out of it, let us know, A Gibson Secret Concerning ‘‘Life’’ To be revealed in a coming number The Secret Is one that concerns Mr, Charles Dana Gibson, Life and many others. If you miss the revelation it may be because you are not a_ regular subscriber. Obey that impulse. y v4 Enclosed fe find One Dol- Jar (Canadian 1.13, Foreign $1.26). “Send Live for three tmonths to Open. only to new subscribers; no sub- scriptions renewed at this rate. LIFE, 17 West 31st Street, New York 5 One Year, $5.00. (Canadian, $5.52; Foreign, $6.04.) I { l t ( comicbooks.com