Life — August 5, 1915 — page 6: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

226 “LIFE- © GAR SRSENWR DAS A EAI ATA LN OSA LWA APA ACAI, Leader Then, Leader Now| . HIS is a reproduction of the first advertise- ment of a popular-priced light-weight six; a six weighing less than 3000 pounds and selling for less than $2000. It sounded the opening of a new era in the automobile industry, the Era of Light Sixes. It announced the new Chandler at $1785. It announced a car destined to become quickly recognized as one of America’s really great automobiles. Exhibited in Chicago at the time of the Automobile Show, February, 1913, Chandler pioneered the way for light-six domination in public popularity. And Chandler pioneered ‘with a car so good, so right, that—notwithstanding the influx of other light-sixes that soon rushed into the market—we have maintained Chandler leadership with this model and grown to a production of Ten Thousand cars for this year. And now— “CHANDLER SIX $1295 Ast VIG LI ELPA N j j : Hi y j 4 4 Standing pat on this model, as far as all its essential features of design and construc- tion are concerned, devoting to it all the Chandler mechanical genius, refining it and beautifying it and adding to it always the newest features of equipment, we have been enabled to make extraordinary price reduc- tions from season to season and still give greater value. From $1785 this price last year went down to $1595. And this year down to $1295. No other car of like size and character has caught up with the Chandler price. No Other Car for Less than $2000 Gives You All These Features Bosch magneto and Bosch spark plugs; Gray & Davis electric generator and Gray & Davis electric starting motor: Rayfield double-jet carburetor; genuine Mayo Mercedes type ra cast aluminum motor base extending from frame to frame; and enclosed chains for driving motor shafte; imported annular ball bearings; silent worm-bevel rear axle; auziliary seats in tonneau of touring car are instantly adjustable and fold away entirely out of sight in back of front seat; genuine hand-buffed leather upholstery; Stewart vacuum gasoline feed: Golde patent one-man top. €c covered with genuine Neverleek; Jiffy curtains; Stewart- gnetle Mbeedometer; Firestone demountable rims; complete incidental equipment; the Marvelous Chandler Motor! ree silent _ them part by part with the Chandler. In practical effect, Chandler offers you a $1785 car for $1295. And we ask you to try to match its value in cars that sell for hun- dreds more. Look them all over, all the well known makes. Study them carefully. Compare Com- pare them with the Chandler for comfort and power and snap and finish and style. Then you will realize how much it means to you as a purchaser that the Chandler was right in the first place and that the Chandler manu- facturing policy has been a policy of devotion to this one model. Seven Passenger Touring Car or Handsome Roadster, $1295 See the Chandler at your dealer’s without delay, or write for new catalog now. BRL, PL, 2 TEA SS ET SATO Sr, CHANDLER MOTOR CAR CO., 708-738 E. 131st St., Cleveland, Ohio New York City Office: 1890 Broadway. Cable Address: Chanmotor. IRS NS DED EEE OLE LON PPL OL LLLILIZRNS eS PN DF TTT NNN NS Guvzez comicbooks.com