Life — August 5, 1915 — page 6: what you’re looking at

What you’re looking at

# Analysis This page is **not a cartoon or satire—it's a straightforward automobile advertisement** from Life magazine (page 226). The ad promotes the Chandler Six automobile, emphasizing its dramatic price reduction from $1,785 (original 1913 price) to $1,295 (current year). The headline "Leader Then, Leader Now" claims the car maintains market dominance despite the lower cost. The ad includes a reproduction of the original 1913 Chandler advertisement (shown tilted in the upper left) and a silhouette of the vehicle. Key selling points emphasize engineering quality, numerous features, and value compared to competitors costing hundreds more. This reflects early automotive industry competition and marketing strategies positioning price cuts as evidence of manufacturing efficiency rather than reduced quality.