Life — August 5, 1915 — page 43: what you’re looking at

What you’re looking at

This is an advertisement for Rameses cigarettes by Stephano Bros, not a political cartoon. The page promotes what the ad claims is "The Aristocrat of Cigarettes" and "Largest Selling 20¢ Cigarette." The ad features an ornate label design with decorative flourishes and shows an open cigarette box displaying the product. The advertisement notes that Rameses cigarettes are "Also in 'Week End' Tins of 100 Each," indicating packaging options for consumers. The ad emphasizes the product's premium positioning and market dominance through price point and sales claims. This represents early 20th-century cigarette marketing typical of Life magazine's advertising content.