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Life, 1915-08-05 · page 41 of 44

Life — August 5, 1915 — page 41: what you’re looking at

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Life — August 5, 1915 — page 41: Life, 1915-08-05

What you’re looking at

This page is primarily **advertising and announcements** rather than satire or political content. The main items are: 1. **Blue-Jay Corn Plaster ad**: A straightforward product advertisement claiming the plaster painlessly removes corns in two days. The "cornless feet" headline plays on emerging consumer culture—suggesting corns were once accepted as inevitable, but modern products eliminated them. 2. **Life's Short Story Contest**: An announcement inviting writers to submit stories under 1,500 words, with prizes totaling $1,750. The contest's unique gimmick: authors are paid ten cents per *word they *didn't* write*—rewarding brevity. 3. **Minor ads**: Pompeian Night Cream, "Mum" deodorant, Hotel Biltmore, and a Sexology book. The page reflects early 20th-century consumer advertising culture and Life magazine's role promoting both fiction contests and commercial products to middle-class readers.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

Cornless Feet Are Very Common Now A few years ago they were not. People pared corns and kept them. Or they used an inefficient treatment. Then the Blue-jay plaster was invented. That ended corn pain instantly for everyone who used it. But it also gently undermined the corn, so in two days it all came out. And this without one bit of pain or soreness. One told another about it, until millions came to use it. Now those people never keep a corn, As soon as one appears, they remove it. We urge you todo that. Prove Blue-jay on one corn, * If you hesitate, let us send you samples free. If the pain does stop— if the corn does go—think what it means toyou. It means a lifetime without corns. Your own friends, by the dozens, probably, know that this is so, Blue-jay Ends Corns 15 and 25 cents—at Druggists Samples Mailed Free Bauer & Black, Chicago and New York Makers of Physicians’ Supplies Life’s Short Story Contest First Prize $1000 Second Prize 500 Third Prize 250 OW short can a short story be and yet be a short story? Lire would like to know, So would every writer, and, therefore, all writers are invited to join with Lire in making a practical test. Lire invites contributions of original short stories, For the best ones re- - ceived before noon of October 4, 1915, it will award three prizes—$! and $250, CONDITIONS No story must exceed fifteen hundred words in length. _There is no restriction placed upon the kind of story to be submitted. It may be humorous or tragic; but jokes, anecdotes, epigrams or verses do not come within the scope of the contest. All manuscripts which are accepted for publication in Lire will be paid for at the rate of ten cents a word for every word under fifteen hundred words which the author does not write. To illustrate: if the accepted story is one hundred words in length, then the author will receive $140, or ten cents a word for the fourteen hundred words which he did not write. For what he does write he receives no pay. If, on the other hand, the ac- cepted story is fourteen hundred and ninety-nine words in length, the author will receive ten cents. This story, how- ever, will stand an equal chance of winning the prize with one which is very much shorter (say, one hundred words), as each story will be judged strictly on its merits as a story. The stories will be published in Lire as soon as possible after they are ac- cepted, and will be paid for on accept- ance upon the basis which has just been defined. When they have all been pub- lished, then the final awarding of the $1,750 in prizes will be made in the following manner: The Editors of Lire will first select, out of all the stories published, the twelve which are, in their judgment, the best. The authors of these twelve stories will then be asked to become judges of the whole contest, which will then include all the stories published. These twelve authors will decide which are the best three stories, in the order of their merit, to be awarded the prizes. In case, for any reason, any one or more of these twelve authors should be unable to act as judge, then the contest will be decided by the’ rest. Each of the judges will, of course. if he so wishes, vote for his own story first, so that the final result may probably be determined by the combined second, third and fourth choices of all the judges. This, however, will not affect the result. In case of a division among the judges, the Editors of Lire will cast the deciding vote. The final award will be announced as carly as possible after the last story has been published in Lire. Of this there will be due notice. Manuscripts will be accepted from now on as fast as they can be read and passed upon. In every case they should be addressed, “To the Editor of Lire’s Short Story Contest, 17 West 31st Street, New York City,” and the author's name and ad- dress should be plainly written upon the manuscript, which should accom: panied by return postage in case of Summer Joys bring Complexion Sorrows! At the shore, in the mountains or when | motoring, your natural beauty suffers unless nature is aided in overcoming the effects of sun, wind and hard water. Pompeian Night Cream when used upon retiring soothes, soft- ens and youthifies the skin, It makes your eight hours of sleep build beauty for the social needs of the day The popularity of this new Pompeian product is really remarkable among women who. Sely rather than rashly. Pompeian Nigdt Cream is not too dry nor too oily, and the result of yeara of study by the makers of Pompeian ream. Pompeian Night Cream is 80 jar and booklet, i uty § cin stamps if you also send dealer's name. The Pompeian Mfg. Co., 25 Prospect St., Cleveland, O. (as easy to use as to say) takes all the odor out of perspiration No need of discomfort, even on the hottest day or in crowded ball-rooms. | Mum” absolutely neutralizes all bodily odors. Does not injure skin or cloth- ing. One application lasts from bath |to bath. 25c at 9 out of 10 drug- and department-stores. “MUM” MFG CO Philadelphia SEXOLOGY by William H. Wall 1106 Chestnut St Keowledge a Young Man Should Have. Koowledge a Young Hasbund Stould Have. Keowledge a Fa Ha and Table of Contents LDG., PHILA., PA. comicbooks.com