Life, 1915-08-05 · page 4 of 44
Life — August 5, 1915 — page 4: what you’re looking at
What you’re looking at
This page features a political cartoon by Albert Levering titled "When You Obey That Impulse." The central caricature depicts a grotesquely drawn figure—appearing to be a wealthy or powerful man—flaunting money and luxury goods with an exaggerated, manic expression. He wears Scottish-style attire (kilt and sporran) and is literally surrounded by cascading currency and material possessions. The accompanying text urges readers to resist impulsive spending on luxuries, appealing to patriotic duty and financial prudence. The cartoon satirizes wealthy individuals who ostentatiously display riches despite economic concerns. The overall message suggests the cartoon critiques conspicuous consumption and material excess as unpatriotic behavior, likely during a period when restraint was considered a civic virtue—possibly WWI or the Great Depression era.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
LEVERING When You Obey That Impulse What this gentleman has done any- body with determination can do if he first makes up his mind that it is really worth while to spend real Remember money and become that we do not urge you to avail yourself of a regular sub- our special offer to become a regular subscriber, scriber (See the atrocious coupon opposite, which the to business office has forced upon us again.) No, we do not urge you. We merely appeal to your intelligence, your sense of duty and ° your patriotism, ife Lire is for sale at all ncws-stands for ten cents, If your dealer is out of it, let us know. Re Bu Pric thou / Speciel / “Siéer Pe Enclosed A find One Dol- lar (Canadian 1.13, Foreign $1.26). Send Lire for three months to Open only to new subscribers; no subscriptions renewed at this rate. LIFE, 17 West 31st Street, New York ‘ One Year $5.00. (Canadian $5.52, Foreign $6.04.) comicbooks.com