Life, 1915-08-05 · page 39 of 44
Life — August 5, 1915 — page 39: what you’re looking at
What you’re looking at
This page is primarily **advertising** rather than satirical editorial content. The main elements are: **Upper left:** Park & Tilford chocolate advertisements featuring film stills, promoting their "Sporting Chocolates" in decorative boxes as luxury gifts. **Upper right:** A Club Cocktails advertisement showing well-dressed men in a gentlemen's club setting. The ad promotes cocktails as the proper introduction to entertaining, with text about experts blending liquors to smoothness—reflecting 1920s sophistication culture. **Lower left:** A small cartoon sketch depicting two working-class men (suggested by dialogue spelling and caps) discussing leaving a site, possibly commenting on labor or construction work, though the context is unclear. **Lower right:** A Parfum Lilas de Rigaud fragrance advertisement featuring a handwritten note testimonial. The page reflects **Prohibition-era advertising strategy**: despite alcohol being illegal, cocktail ads used coded language about "clubs" and social exclusivity to reach affluent readers. The overall tone emphasizes luxury consumption and upper-class leisure.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
A “Hit Off” from the Very Moment of Their Start 'IHOSE who are “Sweet- | est and Dearest" to you have pronounced them so! In eight beautifully de- signed boxes is found the most appealing assortment of PARK & TILFORD || | . “Targa Pace” ||| Chub Cocktails It is with best judgment and best taste 1! The introduction to the hospitable board can be combined thal bor of our’ Sporting achieved under no more auspicious circumstances ‘Cheeolites:will be sdeced by you, ‘ ; Every Confection we make contains ) than through the medium of Club Cocktails. It none but the best products of every * . - Linc, Sporting chocolates, pce tb, is the right start that portends a successful end. box $1.00. At agents everywhere and N Experts blend the choicest liquors, mix them to ‘our stores, measure, age them to smoothness in the wood. PARK & TILFORD : All varieties at your dealer's os G. F. HEUBLEIN & BRO. WW, NEW YORK . 4 Hartford New York London Importers of the famous Brand's A-1 Sance Rear) sample of this . e Address — p_ MOST.” RIGAUD N'T SEE IT DAT WAY, MIKE. SUPPOSIN’ WE LEAVE IT woine eens?" Dept. F 75 Barrow Street New York comicbooks.com