Life, 1915-08-05 · page 12 of 44
Life — August 5, 1915 — page 12: what you’re looking at
What you’re looking at
This page contains three separate satirical pieces: 1. **"Another Air Raid on a Defenseless Coast"** (top illustration): A dark wartime sketch showing civilians on a beach during what appears to be a bombing raid, with people scattered and seeking shelter. The title's emphasis on "defenseless" suggests critique of military vulnerability or civilian exposure. 2. **"Multiple Personality"** (middle essay): Mocks the psychological trend of discussing "dual personality" disorders, suggesting the concept has become overused and diluted into absurdity (now extended to "quintuple" and "sextuple" personalities). 3. **"If Doctors Advertised"** (right): A humorous piece imagining doctors competing like commercial vendors, with exaggerated claims about surgical skills and cost-cutting. The florist shop cartoon below illustrates the absurdity through juxtaposition. The page satirizes wartime anxieties, psychological fads, and medical ethics.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
oreete SSS Multiple Personality OW goes the doctrine of dual personality? We used to hear a great deal about it, but of late it seems to have disappeared from its accustomed haunts, This is disappointing. Something unforeseen must have happened, for with the excellent start dual personality had it ought to have been firmly established by now, so that we could dismiss it from our minds and go on talking about triple personality, quadruple, quintuple and sextuple personality up to the nthtuple personality and beyond, If dual personality has gone into retirement we trust it is only temporary, because such harmless forms of insanity are absolutely demanded by the exigencies of present-day conversational repertoires. If Doctors Advertised N twenty minutes I can convince you that you have a large number of diseases, the names of which you have never even heard. Try a sample scare call.—J. Blowpuff Morgue, M.D. Having spent years in performing useless operations for practice, I will guarantee to remove any of your internal organs quicker than any other surgeon in town. Remember that you will have to be operated upon by some one sooner or later. Why not have it done at once? Terms cash in advance.—Bloodseeker Stabsmall, SS.S., M.D. FRest: It cost me seventy-five dollars for the week-end. Snow: Entertaining friends. weren't you? Fros: Great Scott, no! Being entertained. ANOTHER AIR RAID ON A DEFENSELESS COAST “HE WON'T DO IT ANY HARM, MISTER. HE CAN'T SMELL VERY HARD, ‘COS HE’S GOT A COLD” comicbooks.com