Life — August 5, 1915 — page 12: what you’re looking at

What you’re looking at

# Page 232: Life Magazine Satire This page contains three separate satirical pieces: 1. **"Another Air Raid on a Defenseless Coast"** (top illustration): A dark wartime sketch showing civilians on a beach during what appears to be a bombing raid, with people scattered and seeking shelter. The title's emphasis on "defenseless" suggests critique of military vulnerability or civilian exposure. 2. **"Multiple Personality"** (middle essay): Mocks the psychological trend of discussing "dual personality" disorders, suggesting the concept has become overused and diluted into absurdity (now extended to "quintuple" and "sextuple" personalities). 3. **"If Doctors Advertised"** (right): A humorous piece imagining doctors competing like commercial vendors, with exaggerated claims about surgical skills and cost-cutting. The florist shop cartoon below illustrates the absurdity through juxtaposition. The page satirizes wartime anxieties, psychological fads, and medical ethics.