Life, 1915-07-29 · page 6 of 40
Life — July 29, 1915 — page 6: what you’re looking at
What you’re looking at
This page is **primarily an advertisement**, not political satire. It promotes the Motorists Security Alliance (M.S.A.), a national automobile owners' organization offering the "Official M.S.A. Book" and "The Story of the Little Red Bull-dog" free to car owners. The advertisement emphasizes member benefits including theft prevention, insurance coverage, legal services, and medical assistance. It highlights protection against "Crime Syndicates" stealing automobiles and accessories—reflecting early 20th-century concerns about organized auto theft rings. The page recruits local agents and solicits membership through a coupon. The "Little Red Bull-dog" likely served as the organization's mascot or symbol, though the specific reference isn't explained here. This represents typical early automotive-era consumer protection marketing.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Automobile Owner? as at MG Motorists 1) SECURITY JJALLIANCE | The Story of the Little Red Bull-dog Send Your Name and Address on the Coupon Below Write today for a copy of the Official Book of the Motorists Security Alliance. Join hands with the national organization whose protection and service is bettering conditions for motor owners everywhere. Learn how the Little Red Bull-dog and protection plate of the M. S. A. on your car will benefit you— how it protects you from theft, extortion and fraud—how it comes to your aid in emergencies—how it works for your interests in pushing the good work for good roads, fair legislation, etc. MOTORISTS SECURITY ALLIANCE THE NATIONAL ORGANIZATION OF AUTOMOBILE OWNERS Protection against the “Crime Syndicates” that are making 4 a business of stealing and disposing of automobiles and f accessories is just one of the many benefits which the Motorists oes Emergency Certificate of Identification for Security Alliance extends toits thousands of members, There are ¢f _ Credit. . ; four departments, viz: Protection, Purchasing, Legal and Insur- OS Best Legal Service pi Obtsionb le: | ance, woes: services are freely at ne disposal ot each member: Oe eo : i ‘ y purchasing their supplies through one channel, our members a 5 2 anus Rick Insurance Covering Auto- cccule a very substantial saving, Everything fom epark plage to oy 5 sks. f] bodies can be secured through the M.S. A. at special prices, The Serr as x ¢ < Prevention of Theft. J Protection Plates for Your Car. b ‘i ‘ one, || -82Vingon insurance premiums alone amounts to more than cost o Fs f pibesal Routes, ard Toariog Suggestions. |} of membership. ‘Our official attorneys throughout the country ors e J fi give legal advice on matters growing out of the ownership rae yb TEENA or operation of automobiles. ff Send for the official M. S. A. Book which gives a complete synopsis of the plan of operation, with interesting Lg details on every phase of its activities. Learn what big things the M.S. A. is doing in behalf of its rapidly @O, growing membership. ‘We have a very attractive proposition for men quali- LOCAL AGENTS WANTED [25 to represent the M. S.A.” If interested, ask for details, Every representative must be a motor owner and a member of the M. S. A. J. LESTER WILLIAMS, Secretary MOTORISTS SECURITY ALLIANCE [ofgeiissivgste™ Qspt 2° comicbooks.com