Life, 1915-07-29 · page 37 of 40
Life — July 29, 1915 — page 37: what you’re looking at
What you’re looking at
This page blends satirical editorial content with period advertisements. The main feature is "On Life's Wire," a dialogue between personified "Life" and the "Human Race" that serves as social commentary on World War I. The Human Race confesses shame for abandoning arts, sciences, and philosophy to engage in the "murderous debauch" occurring in Europe—a direct reference to WWI's carnage. Life offers consolation, noting that at least nations have stopped glorifying war as "glorious," suggesting some moral progress amid catastrophe. The page also includes humorous advertisements and a brief joke about a mother relieved her joy-riding son was in jail because "at least [she] know[s] where he was nights"—satirizing parental anxiety about youth behavior. The "Helpful Hints" section advertises tire gauges and other products typical of 1910s consumer culture. Overall, this is wartime satire layered beneath commercial content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
HELPFUL HINTS If YOU LACK POISE, PRACTICE THIS EXER- CISE NIGHT AND MORNING The only safe way to tell whether tie has sufficent air in it through the Hf use of a rehable air-pressure gauge. No amount of kicking on the outside of a tire wall tell what the air pressure is on the inside. Absolute certainty that you have the correct pressure in your tire means Ie saves your tires insurance. You are never really safe without one. PRICE ONE DOLLAR’ At your dealer, or The Twitchell Gauge Co. 1208e Michiran Avense, Chicago The price of the car complete is $785 f. 0. b. Detroit Donce BrotHers MOTOR CAR On Life's Wire LO. Is that Lire?” “Yes.” “This is the Human Race speaking.” “Hello, Human Race. What's the news?" “Well, really, Live, 1 must confess I—that is, you know—I hardly know what to say “A little ashamed of yourself at the way you've been acting here of late. Isn't that it?” “You've hit it, Lire, the very first time. I am thoroughly ashamed of myself. 1 used to do a lot of boast- ing, but it's humble pie for me in the future.” “And so it should be. You have een making a most unholy and un- regenerate spectacle of yourself.” “Now, don't rub it in, Lire I have already confessed.” “Yes; but how did you come to do it? And after all the wonderful ad- vantages you have had, too. It is unbelievable that you should desert all the sciences and the arts and the phi- losophies and the literatures and the religions for the purpose of engaging in such a murderous debauch as is now going on in Europe. What is your explanation?” “T fear | have no satisfactory ex- planation, Lire, Just the nature of the beast, I quess—the big, blond beast, as a single kind word to say to me, Lire? T have always heretofore looked to you to cheer me up” “Yes, Human Race, we have. We have. We do not think that all is lost by any manner of means. Per- haps the most hopeful indication is the fact that, though many nations are diligently engaged in killing each other off, we hear comparatively little ahout the ‘glory of war.’ This seems to be a distinct gain over former debauches of this kind.” “Oh, thank you, Lire. You don’t realise how you have renewed my ebb- ing spirits. May I call you up again some time when I am feeling down in the mouth?” “Most certainly. It's a great com- pliment. Glad to talk to you any time.” “ Thanks, awfully. Good-b: -1FE.” “Good-bye, Human Race. Comforting Te must have been terrible for you to have your son in jail for joy riding,” consoled the kind friend. “Yes, indeed,” sighed the mother; “but, then, it was such a comfort to know where he was nights.” Can't Choke Weighs only Your Legs Half an Ounce This Summer's RBIND will accept a NK always FITS—never_pinchcs—wears longer, the YEAR ROUND. your dealer is we will send, YOU CAN SLEEP after sunrise, on your sleeping porch, or camping, stably over the iN not fall off. and 1s well a8 pro~ 9 Sent postpaid for 25 cents, $ for $1.00 NIGHT MFG. CO., 6 Harvard Square, Cambridge, Mass,