Life, 1915-07-29 · page 33 of 40
Life — July 29, 1915 — page 33: what you’re looking at
What you’re looking at
This is primarily a **Perrier sparkling water advertisement**, not a political cartoon. The silhouette at top depicts **Lafayette**, the French Revolutionary War hero, used to invoke French prestige and patriotism. The ad's strategy links Perrier to Lafayette-inspired "enthusiasm for France"—appealing to American Francophilia. The text emphasizes that Perrier is a "natural" product from southern France, positioning it as superior to artificially made beverages. The right side shows an ornate Perrier bottle with classical imagery. A note claims the water aids "gout and uric acid troubles—the bugbear of middle-age," marketing it as medicinal for wealthy, aging consumers ("high-class hotels, restaurants"). The satire is subtle: Life's readers would recognize the overwrought language ("supreme mistress of delectable delights—Nature herself") as mock-pretentious advertising speak, typical of the magazine's satirical tone toward consumer culture.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The enthusiasm for France inspired by Lafayette is re-inspired by Perrier. To quench hot weather thirst drink The Champagne epicure are achieved by felicitous human skill in the art of pleasing the palate. But Perrier is a matchless of Table Waters product of the supreme mistress of delectable delights—Nature herself. Its sparkling brilliance and its captivating superior delicacy are exclusively the gift of Nature. GS ev things which delight the SPARKLING TABLE WATER Perrier is bottled at the Springs in the South of France anfidst the glorious French vineyards. There is no saltiness in Perrier, the great reason why it combines so perfectly with Wines and Spirits. N. B.—A glass of Perrier alone or with a slice of lemon in the early morning is invaluable in gout and uric acid troubles—the bugbear of middle-age. OBTAINABLE AT ALL HIGH-CLASS Sil’ HOTELS, RESTAURANTS AND GROCERS Bubbling with tts WILLIAMS & HUMBERT, AGENTS, 1158 BROADWAY, NEW YORK own Carbonic Gas. a comicbooks.com