Life, 1915-07-22 · page 41 of 44
Life — July 22, 1915 — page 41: what you’re looking at
What you’re looking at
This page combines a **short-story contest announcement** with a **Budweiser advertisement** disguised as historical editorial content. ## The Main Advertisement (Budweiser) The large central feature celebrates the "Pinckney brothers—Fathers of the Republic," discussing Charles Cotesworth Pinckney and Charles Pinckney's roles in the Constitution and Louisiana Purchase. However, this is actually an alcohol advertisement. It argues the Pinckneys "both believed in the moderate use of light wines and barley brews," connecting historical American patriots to beer drinking. The satire works by using patriotic rhetoric and founding-father authority to legitimize alcohol consumption as an American value. The phrase "Means Moderation" attempts to position Budweiser as temperate, likely countering Prohibition-era criticism of alcohol. **The joke for modern readers:** This is nakedly propagandistic—appropriating American history to sell beer during an era of increasing anti-alcohol sentiment that would culminate in Prohibition (1920). The page also advertises the Chateau Laurier hotel in Ottawa and runs Life's short-story contest offering $1,000 first prize.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Life’s Short Story Contest First Prize $1000 Second Prize 500 Third Prize 250 ‘OW short can a short story be and yet be a short story? Lire would like to know. So would every writer, and, therefore, all writers are invited to join with Lire in making a practical Lire invites contributions of original short stories. For the best ones re- ived before noon of October 4, 1915, vill award three prizes—$1,000, $500 and $250. CONDITIONS No story must exceed fifteen hundred words in length, There is no restriction placed upon the kind of story to be submitted. It may be rous of tragic, but jokes, anecdotes, epigrams or verses do not come within the scope of the contest. All manuscripts which are accepted for publication in Lire will be paid for at the rate of ten cents a word for every word under fifteen hundred words which the author does not write. To illustrate: if the accepted story is one hundred words in length, then the author will receive $140, or ten cents a word for the fourteen hundred words which he did not write. For what he does write he receives no pay. If, on the other hand, the accepted story is fourteen hun- dred and ninety-nine words in length, the author will receive ten cents. This however, will stand an equal ance of winning the prize with one which is very much shorter (say, one hundred words), as each story will be Chafeau Offawa-Gnada 'HE de Inze Hotel of the Dominion. Situ- rt of the Capital of Canada, st hotelson theContinent. Accommodations, three hundred and fifty rooms. Rates, $2.00 and upwards. Ottawa in summer fea delightful place toso- Journ, Pull of interest for the tourist and Sightseer. Handsomely illustrated let ot Ottawa and the Chateau Laurier sent free 0 application to Desk C. ‘Chateau Laurier, Ottawa, Canada ‘GoRDON, @ ys —Fathers of the Republic” and Pinckney: Itcan truthfully be said of the ERHAPS South Carolina's best gift to this Free Republic was the splendid services of her two t sons — Charles Cotesworth that their love of honor was love of self. One played an im t part in the Louisiana Purchase — the other, while an envoy to was told thar the use of money would avert war, and to this replied: “Millions for defense, but not one cent for tribute? Both devoted their eminent abilities toward framing our National Law. The Constitution of the United States, as it stands to-day, was built upon the proposed by Charles Pinckney It was he who of religion, freedom the press, habeas corpus and tial by jury. In political faith only did these two great men differ. Charles Pinckney was an ardent Democrat and Charles C. Pinckney a | Federalist,and was twice a candidate for President. Iris easy wm imagine horror that these two great lovers of Personal Liberty have expressed if shown the bition Laws of to-day. It is needless to say thatif alive they would VOTE NO to such ents upon the NATURAL RIGHTS OF MAN. The both believed in the moderate use of light wines and aged the tue ANHEUSER-BUSCH: ST. LOUIS.U.S.A. Visitors to St.Louis are courteously invited to inspect ‘our plant — covers 142 acres. Means Moderation than their love of power and deeper than their judged strictly on its merits as a story. The stories will be published in Lire as soon as possible after they are ac- cepted, and will be paid for on accept- ance upon the basis which has just been defined. When they have all been pub- lished, then the final awarding of the $1,750 in prizes will be made in the following manner: The Editors of Lire will first select, out of all the stories published, the twelve which are, in their judgment, the best. The authors of these twelve stories will then be asked to become judges of the whole contest, which will then include all the stories published. are the best three stories, in the order of their merit, to be awarded the prizes. In case, for any reason, any one or more of these twelve authors should be unable to act as judge, then the contest will be decided by the rest. Each of the judges will, of course, if he so wishes, vote for his own story first, so that the final result may probably be determined by the combined second, third and fourth choices of all the judges. This, however, will not affect the result. In case of a division among the judges, the Editors of Lire will cast the deciding vote. The final award will be announced as early as possible after the last story has Ee ‘ANGUS, ‘Manager These twelve authors will decide which comicbooks.com