Life, 1915-07-22 · page 2 of 44
Life — July 22, 1915 — page 2: what you’re looking at
What you’re looking at
This page is primarily **advertising**, not political satire. It promotes Kelly-Springfield Tires through an illustration of the Lincoln Highway, a famous early 20th-century cross-country auto route. The circular vignette shows a well-dressed couple with their automobile, emphasizing leisure travel. The ad claims Kelly-Springfield tires require minimal adjustment over 3,000-6,000 miles—a significant selling point for a 1914 audience when tire durability was a genuine concern for motorists attempting long-distance journeys. The Lincoln Highway reference appeals to American automobile culture and the era's excitement about cross-country motoring. The ad targets middle-to-upper-class car owners, positioning Kelly-Springfield as reliable for ambitious road trips. The mileage guarantees listed at bottom (plain vs. Kant-Slip treads) were concrete proof of product quality.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Hh ruttisned every Thurstay. Annual Subscription Vintered at the Post Office at New York, N.Y. Five Dollars, Single Copurs, Ten Cents Tatered as Secon Class M. Price in Pago, Siapence. 12% Second Clase Mail Macter. 1 at the Post (ice Ibepartment, Cannde ied and the British Possessions The Lincoln Highway when completed will be 3,000 miles long. You can make the round trip of 6,000 miles on Kelly-Springfield Tires and be covered every mile of the way by the liberal Kelly-Springfield mileage basis of adjustment. Not that it’s likely that you will ever need to think about adjustments; for it is a plain statement of fact that in 1914, ninety- nine per cent. of all Kelly-Sprngtielldl tires sold gave their full mileage on the road, without the slightest necessity for adjustment. In the rare instances where adjustments are required they are made on this basis: Plain tread, 5,000 miles. Kant Slip tread, 6,000 miles. In Ford Sizes, plain tread, 6,000 miles. Kant Slip tread, 7,500 miles. Kelly-Springfield Tire Company Akron, Ohio Branches in all Principal Cities comicbooks.com