Life — July 15, 1915 — page 6: what you’re looking at

What you’re looking at

# Packard "Twin-Six" Advertisement This is **not a cartoon or satire**—it's a straightforward automobile advertisement from *Life* magazine (page 94). The Packard Motor Car Company is promoting their "Twin-Six," a twelve-cylinder luxury vehicle. The ad emphasizes technical refinements and performance features: faster pickup, unequaled hill-climbing ability, greater fuel efficiency, and improved accessibility. The visual shows a side-profile illustration of an open-air automobile. The ad invites readers to inspect the car at Packard dealerships and experience a test drive. Two models are mentioned with different wheelbases and pricing ("f.o.b. Detroit"). This represents early 20th-century automotive advertising targeting affluent consumers interested in engineering sophistication and luxury features.