Life, 1915-07-15 · page 4 of 48
Life — July 15, 1915 — page 4: what you’re looking at
What you’re looking at
This page is primarily an **advertisement for Life magazine's upcoming "Neutral Number"** (July 27th), rather than editorial content. The cartoon depicts a figure operating a cannon from a fortified position, with a "LIFE" flag flying above. The image appears to reference **World War I and debates over American neutrality**—a major political issue in the 1910s as the U.S. debated intervention in the European conflict. The accompanying text asks "Are You Neutral?" and invites readers to subscribe, suggesting the magazine will explore what "neutrality" actually means during wartime. The satire implies that true neutrality may be impossible or hypocritical—the armed fortification undermines any claim of peaceful non-involvement. The special offer advertises a ten-cent trial subscription for three months.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
Be neutral so far as Life is concerned. Choose the happy medium. If you don’t want te become a yearly subscriber, try our special offer for three months. (See coupon.) Lire is for sale at all news-stands for ten cents. If your dealer is out of it, let us know: Are You Neutral? Life will issue a Neutral Number on Tuesday, July 27th—two weeks after this issue. In. it everybody will at last know just what it really means to be neutral. The. price of this — superlatively neu- tral number will be Special (we _ regret to een say) only ten Enclose vs find One Di cents. lar (Canad 1.8, $1.26). “Send. Lire for three months to Open. only to new subscribers; no sub- scriptions renewed at this rate. LIFE, 17 West 31st Street, New York 4 , One Year, $5.00. (Canadian, $5.52; Foreign, $6.04) Z comicbooks.com