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Life, 1915-07-15 · page 39 of 48

Life — July 15, 1915 — page 39: what you’re looking at

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Life — July 15, 1915 — page 39: Life, 1915-07-15

What you’re looking at

This page blends satirical editorial content with period advertisements, typical of early 20th-century Life magazine. **The "Sanitariums" section** sarcastically critiques the health-obsessed culture of the era. The author mocks sanitariums—fashionable wellness institutions popular among the wealthy—as places that manufacture hypochondria by cataloging imagined ailments rather than genuinely healing patients. The invented degree "Bachelor of Hypochondriasis" is the joke's punchline. **The remaining content is largely advertising**, including: - "Neverbind Boston Garter" (elastic leg wear) - "Reduce Your Flesh" rubber garments claiming to slim via perspiration - "Sanatogen," a patent tonic promising energy restoration These ads ironically surround the sanitarium satire, underscoring Life's point: the wellness industry profits from convincing ordinary people they're physically deficient. The magazine mocks both the institutions and the commercial products promising quick fixes to manufactured health anxieties—a critique remarkably relevant to modern wellness marketing.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

1 casepiat. y over the yell a peo $ for $1.00 ridge, Mam. Le EES Can't Choke Weighs only Your Legs Half an Ounce NO RUBBER in leg band—top of tri- angle only is elastic—this means FIT without bindi: four seasons COMFORT STRENG without weight. your dealer ized, 25¢; silk, soc. Grip S George Frost Co., Makers, Boston, Mass. To win again the one whose praise Long since had made her heart beat faster— Her dear, lost love of other days, Another woman's lord and master. Yet, putting other rights above Her own, she helped her weaker neighbor ; She had her hour of nobler love, Then turned, resigned, to saving labor. This shows that customs fixed by Man Have made our world a moral Hades For Honey Bees—which means the clan Of lone, hard-working maiden ladies. Arthur Guiterman. OW that Mr. Bryan is gone, Josephus must have a pretty lone- some time upholding the theory that they also serve who only stand and | |REDUCE YOUR FLESH Wear my famous Rubber Garments a few hours a day and your superfluous Flesh will positively disappear. Dr. Jeanne Walter's Famous Rubber Garments for Men and Women cover the en- tire body or any part, The safe and quick way to reduce by perspirat Endorsed by leading physicians Frows Eradicator = Chin Redacer : Neck and Chin Redacer Bast Reducer Ablenical Reducer, $$ © DR. JEANNE G. WALTER cree esdenen tad seach (inverter sod Potcsan Piel layin pane 43 West 34th Street, New York Sanitariums LL men and women who wish to find out how many different things can be the matter with the human constitution should at once get in touch with some good sanitarium, A sanitarium is an institution organized for the purpose of picking flaws in its inmates, past, present and prospective. After once taking a course in a good sinitarium no man will ever again be able to forget what an inferior physical specimen he is, and he will have been told of so many horrible things to avoid in the way of food, clothing and shelter that he will never thereafter have a moment free from anxiety, Sanitariums should confer upon all their graduates the degree of Bachelor of Hypochondriasis, ‘That longing for the . Wo rugged health of Youth Alas, the dreams of happy boy- hood days profit naught — we are “‘made to tread the mills of toil.”” And the nearest we can come to bringing back the sunny days of youth is to make timely amends for the heavy overdrafts made by work and worry. And thisyou can do with Sanatogen. Sanatogen is a food-tonic combining purest albumen and organic phos- phorus in a form so easily assimilated that it is ideal for feeding the blood and tissues with the essentials of body strength and endurance—reviving the vitality — bettering the digestion — imparting a fresh fund of energy and health to a ‘‘slowing-down’”’ system. All this is not theory but established experience, Hundreds of famous men and women have written letters fully as enthusiastic as those of John Bur- roughs and Colonel Watterson — reproduced here —telling us how Sanatogen has helped them. Over 21,000 physicians who ‘have seen the work of San- atogen in daily practice have written us sincere acknowledgment of the tonic and upbuilding value of Sanatogen. Sanatogen will earn words of praise from you—if you give itthe op- portunity to help you. ‘Sanatogen is sold by good druggists everywhere, in three sizes from $1.00 up. Grand Prize, Internationat Congressof Medicine, Londow, 1913 ENDORSED BY OVER 21,000 PHYSICIANS Send for “The Art of Living,” a charming little booklet by Richard Le Gallienne, the popular poet-author, touching on Sanatogen’s kindly help and giving other interesting aids in'the quest for contentment and better health. The book is free. Tear this oft as a reminder to write THE BAUER CHE | ICAL COMPANY, 24-E Irving Place, New York. comicbooks.com