Life — July 15, 1915 — page 2: what you’re looking at

What you’re looking at

# Analysis This page is primarily an **advertisement**, not a political cartoon. It promotes Rameses cigarettes, manufactured by Stephano Bros., describing them as "The Aristocrat of Cigarettes" and "Largest Selling 20¢ Cigarette." The ad highlights that Rameses also come in "Week End" tins of 100 each. A product box image shows "Rameses II" labeled as "Yehidgé Turkish Tobacco" with "Turkish Cigarettes Turkish Tobacco." The decorative elements—ornamental borders and star motifs—are typical of early 20th-century commercial design. The signature "Stephano Bros" appears at bottom. There is **no satire or political commentary** evident. This is straightforward product marketing using period advertising conventions to appeal to consumers.