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Life, 1915-07-08 · page 6 of 44

Life — July 8, 1915 — page 6: what you’re looking at

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Life — July 8, 1915 — page 6: Life, 1915-07-08

What you’re looking at

This is primarily **automobile advertising, not satire or political content**. It's a full-page advertisement for the Chandler Six automobile, priced at $1295. The headline claims a "646% Increase" in nationwide demand, supporting the company's assertion that they cannot build cars fast enough to meet consumer demand. The text emphasizes the vehicle's features—seven-passenger capacity, quality construction, and competitive pricing—to justify this claimed popularity. The only image is a side-view silhouette of the automobile itself, presented as an attractive product showcase rather than satirical commentary. This represents typical early-1900s American advertising rhetoric: emphasizing scarcity and demand to drive sales. There is no political cartoon or satirical content present on this page.

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Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

— 646% Increase Tells the Story of Nation-wide Chandler Demand The Pioneer Light-Weight Six Chandler History and Convincing Increases Chandler Light-Weight Six, first high grade six-cylinder car welghing less than 3,000 Ibs, and selling for less than $2000, Introduced to the public during the Chicago Automobile Show, January, 1913, Ground broken for Chandler factory, April oth, 1913, Delivery of Chandlers tn quantities began July 30th, 1913, Selling price, $1788. The year 1914 brought very general recognition to the Chandler car. Leading dealers sought the Chandler sales-agency and leape: forward. Selling price, $iS9S. the Chenier Light-Six Idea was now thoroughly established, Official tests by Chicago and New York Automobile Cluds proved Chandler economy beyond shadow of doubt. Year 1915 opened with the announcement of the new Chandler price, $1 record-making tow price for a high-grade six. Such a carat such a price stampeded the trade toward the Chandler. Two new factory buildings and a large addition to the main factory completed by March 1 to take care of added production. Chandler production Increases rapidly. By April 1st we were shipping 40 cars per day, by May, Sth 50 cars per day, by May 20th 00 cars per day. April shipments showed 233% increase over April, 1914. May shipments showed 493% increase over May, 1914. June shipments showed 646% increase over June, 1914. These Figures Tell the Story of Chandler Success (HANDLER SIX $1295 Now With 7-Passenger Body HE demand for the new seven-passenger Chandler is sweeping the whole country. of how many cars we can sell, but how many cars we can build. And we have reached a high mark attained by few manufacturers. We will supply seven-passenger Chandlers to ten thousand new owners this year, and even then thousands of men who place their orders late will have to be disappointed. What is the reason for this tremendous growth in Chandler demand? Just ask yourself this question. The answer is obvious when you know the Chandler car. It’s simply because, regardless of price reductions, regardless of new models, there is no other car of such superior character selling at a similar price. By all means, go see your Chandler dealer and get thoroughly posted on the Chandler. It’s not a question Go and see what a wonderful car this is, that sells for $1295. Bear in mind, too, that there isn’t anything experimental about the Chandler. Bear in mind that thousands of Chandlers are on the road giving the most satisfying service to Chandler owners, Remember, too, that no other car selling for less than $2000 possesses all these high-grade features of design, construction and equipment found on the Chandler: ‘The marvelous Chandler motor, of Chandler design and built in the Chandler factory A powerful, quiet, economical, beautifully nished motor any man may well be proud of Bosch Magneto and Bosch Spark Plugs, Gray & Davis Electric Starting Motor. Gray & Davis Electric Generator. Rayfield Double-jet Carburetor. Mayo Genuine Mercedes Typo Radiator. Worm-bevel Rear Axle, smooth- running and silent Cast Aluminum Motor Baseextend- ing from frame to frame. Three Silent Chains, enclosed and running in bath of oil, for driving motor shafts, Genuine Hand-buffed Leather Up- holstery. Auxiliary seats in tonneau of tour- ing car are instantly adjustable, folding away entirely out of sight into the back of the front seats, The greatest improvement in seven-passenger construction, Firestone Demountable Rims. Stewart Vacuum Gasoline Feed. Imported annular ball-bearings. Golde Patent One-man Top covereé with genuine Neverleck. Jiffy Curtains, Blair Patent Top Holders Motor-driven Horn. Stewart-Warner Magnetic Speedo meter. Instantly Adjustable Tire Carrier (no straps) at rear of tonness. All the usual Incidental equipment Roadster or Seven-Passenger Touring Car, $1295 See Your Dealer Now or Write for New Catalog CHANDLER MOTOR CAR COMPANY, 707-737 East 131st St. CLEVELAND, OHIO, U.S.A. New York City Office, 1890 Broadway NNN NNN NTN NSN EZ VN NN NGL Cable Address, “Chanmotor” comicbooks.com