Life — July 8, 1915 — page 44: what you’re looking at

What you’re looking at

This is a **Pall Mall cigarette advertisement**, not political satire. The page dates to July 8, 1915, during World War I. The ad compares cigarette pricing between Britain and America: "A Shilling in London / A Quarter Here." A shilling and a quarter were roughly equivalent currency values at the time, suggesting Pall Mall offered comparable value on both sides of the Atlantic. The design features an elegant silhouette of a woman's head in profile, with a cigarette pack illustrated below. This was typical luxury cigarette advertising of the era, targeting affluent consumers. There is no political cartoon or satire present—this is straightforward commercial advertising using period design aesthetics.