Life, 1915-07-08 · page 38 of 44
Life — July 8, 1915 — page 38: what you’re looking at
What you’re looking at
This page is primarily **advertisements and satirical content** from an American magazine (likely 1910s-1920s based on style). **The main cartoon** ("Favorable") satirizes hotel clerks' exaggerated promises to guests. A traveler asks increasingly absurd questions—about screens, towels, pillows, fresh vegetables, then germs and boiled ocean water. The clerk agreeably confirms everything until the guest reveals he knows the clerk is lying, calling him "the biggest liar yet." The satire mocks both tourist anxiety and hospitality industry dishonesty. **"Who Owns The War"** (text piece) cynically suggests nations fighting WWI aren't motivated by ideology but territorial division. It implies they'll only stop fighting once they've agreed how to partition conquered lands—a dark commentary on imperial war objectives. **The advertisements** (Murad cigarettes, Chartreuse liqueur, "Mum" deodorant, P&O tours) are period-typical luxury goods marketing, reflecting the magazine's affluent readership.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
In Defense of Conscience 'HE meanest thing ever said about conscience were the words put into Hamlet’s mouth by William Shake- speare: “Thus conscience does make cowards of us all.” This remark has caused many people to believe that conscience was nothing but a coward-maker, and consequently they have refused to have anything to do with it. Never was anything more unjust, Shakespeare's assertion is true only on the assertion that we are all sinners, To be fair, he should have said: “Thus conscience does make cowards of all of us who have sinned or who are about to sin.” Then he would have been more in agreement with Solomon, who was wiser, and who said: “The wicked flee when no man persueth, but the righteous are as bold as a lion.” “Mum” (as easy to use as to say) neutralizes all odors of the body whether from perspiration or other causes. Its use after the bath ensures continued freshness of body and clothing throughout the hottest day. Easily applied—cannot harm the skin or soil the clothes. 2Sc. at nine out of ten drug- and department-stores “MUM” MFG CO 1106 Chestnut St Philadelphia THE TURKISH CIGARETTE Favorable HE approached the clerk of the leading summer hotel. “Excuse me, sir. If I stay here can have screens put in my windows?” “Certainly, sir.” “And real bath towels?” “Yes, sir.” “ Pillows stuffed with genuine feath- ers, box-spring bed, fresh country vegetables, new-laid eggs and all the comforts of home?” Chartreuse green and yel low The superb liqueur of the ages. Unvarying in character—unsurpassed in excellence. MURADS ARE IN SALES The Foremost High-Grade Cigarette in the World Far greater than any other 15. Cent cigarette Far greater than any 20 Cent cigarette Far greater than all 25 Cent cigarettes This NATION WIDE PREFERENCE FOR A FIFTEEN CENT CIGARETTE ‘COULD NEVER BE MERE CHANCE. It has been attained only by that Delicious, Exclusive, Wonderful Taste of Pure Turkish Tobaccos that is found only in MURAD Can you afford not to try MURADS? Shaseyes ‘felts FIFTEEN CENTS ROUND THE WORLD TOURS . Trips Winter Tours In INDIA. PEN- INSULAR & ORIENTAL 8. N.CO. Full Information trom CUNARD LINE, 24 State St.,N.Y. 23 (IGARS _"MADE AT KEY WEST— “ Everything, si “One thing more. I'm afraid of germs. How is the water here?” The clerk bowed. “We'll have the ocean boiled once a day for you.” “Thanks. I haven't finished the rounds of all the hotels yet, but this looks favorable, and I'll let you know la whether I'll stay here or not.” he clerk smiled. “You haven't decided?” he in- quired. “Well, all I can say is that you're the biggest liar yet.” Who Owns The War 'HE real difficulty about the war is that the nations who are trying to control it are not yet satisfied as to how it shall be divided. When they can all agree as to what part of it belongs to each of them, they will undoubtedly quit. about t The B teferenc A ratio: teligiou: