Life, 1915-07-08 · page 35 of 44
Life — July 8, 1915 — page 35: what you’re looking at
What you’re looking at
This is a **full-page advertisement**, not political satire. It promotes Perrier sparkling water to American readers. The ad cleverly invokes **Lafayette**—the French Revolutionary War hero beloved in America—to create patriotic associations with France and French products. By linking Perrier to Lafayette's legacy, the ad suggests that appreciating French goods is patriotic. The advertisement emphasizes Perrier's French origins ("South of France," "French vineyards") and positions it as a sophisticated, health-conscious alternative to plain water. A notable health claim states that Perrier with lemon treats gout and uric acid troubles—"the bugbear of middle-age," targeting affluent, aging gentlemen concerned with health. The decorative bottle illustrations and classical styling reinforce luxury and refinement. The agents, Williams & Humbert on Broadway, market this as an upscale product "obtainable at all high-class Hotels, Restaurants and Grocers."
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The enthusiasm for France inspired by Lafayette is re-inspired by Perrier. the artistic soul of France, and is distilled by inimitable Nature into the glorious clusters of her vineyards, employs also a subtle and unrivalled alchemy in the creation of Perrier. Bottled with extreme care at the great Perrier Springs, the Champagne of Table Waters opens brilliant and bub- bling everywhere. I: is as if the soil that nourishes Perrier is bottled at the Springs in the South of France amidst the glorious French vineyards. There is no saltiness in Perrier, the great reason why it combines so perfectly with Wines and Spirits. N.B.—A glass of Perrier alone or with a slice of lemon in the early morning is invaluable in gout and uric acid troubles—the bugbear of middle-age. Obtainable at all high-class Hotels, Restaurants and Grocers. WILLIAMS & HUMBERT, Agents, 1158, Broadway, New York. To quench hot weather thirst drink The Champagne of Table Waters. Bubbling with its own Carbonic Gas. comicbooks.com