Life, 1915-07-01 · page 40 of 44
Life — July 1, 1915 — page 40: what you’re looking at
What you’re looking at
This page primarily contains **advertising disguised as editorial content**. The main article celebrates John Hancock as a "Father of the Revolution," emphasizing his wealth, patriotism, and opposition to prohibition—but this is actually a **Budweiser beer advertisement**. The company uses Hancock's historical prestige and his presumed anti-prohibition stance to market alcohol during or near the Prohibition era, connecting beer consumption to American liberty and founding principles. The surrounding ads (Kapo Swim-Wings, a "Sexology" book, and "Went Blind Over Night") are typical period advertisements with exaggerated health or lifestyle claims. The page also announces Life's short-story writing contest. The satirical irony—typical of Life magazine—is that a patriotic historical figure is being co-opted to sell commercial products, using nationalist rhetoric to justify consumption.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
40 “REE Life’s Short Story Contest publication in Lever rate of ten ce short can a short OW Id will be paid for at th a word tor every ndred words which the To illustrate: if the a one hundred. wor r the fourteen t write. For what he does wr: John Hancock—Fither of the Revolution” [ Js the Declazation of Independence his name may be read without spectades His signature was the fix subscabed to the worlds rst famous Stare docement In the mon realise sents Ickn Hancock pledged his life and his foreune to the cause of the Revolution. He was one of the richest men in. the colonies, holding investments in banks, breweries, stores, hotels, and also owning a fleet of vessels. The seizure of one of these precipitated the Boston massacre. In Revo hutionary days and until his death he was a popular idol. When it was proposed to bom bard Boston, though it would have resulted in greater personal loss to him than to any other property owner, he begged that no regard be paid to him because of his financial interests. While Hancock did not sign the Constitution of the United States, he used his great influence in its beh which awakened the gratitude of Washington He was: ing in manner, and passionately fond of the ele. gant pleasures of life, m dancing, music, concerts, Te sceables Gad parties, tich wines, social dinners and festivities.” Until the end of his life the people of Massachusetts delighted to honor him. In the stirring events preceding the Revolution he was one of the most active and influential members of the Sons of Liberty. To this tireless worker for American Independence Liberty was the very breath of life. He would have frowned upon any legislation which would testrict the natural rights of man, and would have voted NO to prohibition en- actments. It was upon the tenets of our National Spoken Word that Anheuser: Busch 58 years ago founded their great institution. Today throughout the length and breadth of the Free Republic their honest brews are famed for quality, pu- , mildness and exquisite flavor. Their brand BUDWEISER has daily 5 in popularity until 7500 people are daily required to meet the public Seman {es sales exceed any echer beer by millions of bots. ANHEUSER-BUSCH - ST. LOUIS,U.S.A. Visitors to St.Louis are courteously invited to inspect our plant — covers 142 acres. udweise Means Moderation You Can’t KAPO “ SWIM-WI) e strips of clumsy ¢ Wonderfully buoyan woman or child “NEVERSINK” SWIM -WINGS automatically adjust themselves to as ¢ Hloating Will last § colors—cri navy dults? blue. and American Life Saving Gorment Co. 465 Commercial S, Bestea, Mass, one hundred words), as each story will | judged strictly o: The stories wi s possible after the aid for on J, then the final awa izes will be made i £ will first selec act a be decided by st h of these twelve judges will, course, eso wishes, vote for s first, 30 ly be det . third and Th ci ow ELLOV fount Man Sboold li AS 4 Years Hesbaad Shell te lyn, 1 Father Sheold Have. Lic’ 1 Father Should Imoart te fs Sa, HIGHR, P M Went Blind Over Nighi The man who would not privet Ml oe from the Tigh Voruts you ER comicbooks.com