Life, 1915-07-01 · page 37 of 44
Life — July 1, 1915 — page 37: what you’re looking at
What you’re looking at
This page contains **advertising and light social commentary**, not political satire. **"The Summer Cottage"** (left column) is a humorous essay about summer cottage etiquette—how guests should respect their hosts' homes. The tone is gently mocking toward inconsiderate visitors. **The main content** is a **B.V.D. underwear advertisement** featuring a cartoon showing men in business attire discussing the product indoors. The pitch uses the phrase "Beat-The-Heat"—a play on the popular 1920s game show concept—to market underwear as a solution to summer discomfort. The appeal is straightforward: B.V.D. underwear keeps you cool and comfortable during hot weather. The advertisement emphasizes **quality and comfort**, noting that buying B.V.D. means purchasing "utmost Comfort" and "highest Quality." **Other advertisements** on the page include the "Neverbind Boston Garter," the "Snug Shirt-Trim Socks," and mentions of a bungalow building offer. The page is primarily commercial rather than satirical—typical magazine content from this era mixing editorial material with advertising.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
The Summer Cottage OW is the time when summer t ready to do business and do their humble increasing the sufferings of an race. cot is a place you me in order that you n at a fine 1 our home this must gathered ssion that the summer cottage rent or carcless in its attitude hers. On the contrary, ne hich we have any knowledge © responsive. When you turn » your bed at night the whole and your. slightest 1 and ve-echoed as if you were living in a Stradivarius— tones are somewhat dif- To appreciate the summer cottage con ly one should have a fit of sickness while oceupying it, There forms of misery more acute ston one is thus lying sick in asummer cottave, but if there are we Copyright, U.S. A TUS, © them, The B.D. Company Play The Game Of “Beat-The-Heat” : In B.V.D. And You'll Win. this sub hum. HE “big game”’ that every mother’s son of us must play all day every day is ‘‘Beat-The-Heat.”’ B.V.D. Underwear not only makes expressed a summer endurable, but pleasurable. Its cool, clean, soft feel soothes a your body when you put it on. Its freedom of arm, leg, all over, smooths ton Star. your temper while you have it on. The heat isn’t less, but you feel it less. era When you buy B.V. D. you are not only buying the utmost Comfort, but the . highest Quality. Materials, making, fit, finish, durability—all are inspected and perfected with unceasing care to give you the most for your money. incipient fire—gasus...c, reise aanp jz seaved This Red Woven Label nary blaze. Indispensable in the city summer cottage, i i * in the boardin at Cut Undershirts and See Pyrene display’ in ce of Ma , cs Length Drawers, 50c., i meet bse MeaalBeord ef Firs OF, end Firicn Corie Half an Ounce Teasd ‘tad Approved Ys, sad bar the label oh ee ene . this label and fr PYRENE MANUFACTURING CO. saUnderweat without it. on wearing >} ND. Offices in all Pr _ » ; Distribetors for Great Britain and Continent: The re ANY, New York. . ied 16, Aldermanibury, E. C. * . . * fairly large type, has a colored cove Legin work in the fall, the advertising fey Ee . ceNse that harmonizes well with any cheap N > copy being marked with the same ex- : aoe otis a GALOW BUILDING? quisite finish as that for the preceding wall paper; and) containsitwo: hundred volumes 5 and twenty pages of absolute rot.—T/ Atinent, Mr. T. nd fifty " 3 Publishers’ Advertisement Writer. . Roosevelt is understood to ' Fxtracts from the reviews: be contemplating studies supplemen- PP “We thought of re setseen tary to “The Winning of the West” ist and se nd which will have application to the sant. . eon bee ast, the North and the South, Ve tried to read it, but couldn't “We wouldn't have read it if we " M. Auguste Bricux, it is said, is at ald.” work on a dramatic version of Gray's : Anatomy.