Life, 1915-07-01 · page 35 of 44
Life — July 1, 1915 — page 35: what you’re looking at
What you’re looking at
This page is **primarily a full-page advertisement** for Welch's grape juice, promoting "Welch Week" (July 2-9). The small editorial content on the left is incidental. **The Advertisement's Appeal:** The ad emphasizes Welch's as "The National Drink" and distinguishes it from ordinary grape juice. It promotes wholesome family consumption and suggests multiple uses—served straight, as lemonade, hi-balls, and punch—for various social occasions (picnics, auto trips, porch parties, children's parties). **Historical Context:** This ad likely dates to the **Prohibition era** (1920-1933), when alcohol was banned. Welch's grape juice became enormously popular as a "wholesome" substitute beverage. The emphasis on "safe and sane celebration" and family-friendly contexts reflects Prohibition's moral framework promoting temperance. **The Baseball Cartoon:** The small cartoon labeled "A Double to Deep Center" shows a rotund man in a chair—likely satirizing either leisure culture or the sedentary life, though the specific reference is unclear without additional context. The Long Island tourism section below is unrelated filler content.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
ymerton : mone dit over thana OU have heard of “The National Drink,” you an er, SS f have seen the Welch advertising, you have been » requi pe TV | | reminded that “grape juice has arrived” —but ee ca ff, \ | have you tried Welch’s? Is your family using it? tush bes ee Have you made the acquaintance of this wholesome and refreshing beverage? Have you discovered the difference Tt ste fi - ; between just “grape juice” and Welch’s? rouch 2 To make new friends and to show new uses to old friends, July 2-9 will be Welch Week. We suggest Welch’s for that occasion you have planned for the coming week. Welch’s will be prominently displayed by many thousands of retailers. Look for the display in your favorite store and have a safe and sane celebration in your home by using at least one quart of Welch’s. What you can do with one quart of Welch’s “Che National Drink” BASEBALL A DOUBLE TO DEEP CENTER The New Holiday SOMEBODY having suggested a Dependence Day, it was deter- to have one based upon the ving truths: the birth rate is dependent upon the money market. That labor is dependent upon capital tal is dependent upon the he few. Welch’s Straight Welch Lemonade od government is depend- ent upon the politici: That the comfort of the majority i ulent upon the cost of living culture is dependent upon the One quart of Welch’s serves eight people. Use 4-oz.giasses. Serve cold. Welch Hi-Ball To each quart of rather sweet lemon- ade add one-half pint of Welch's. Welch Punch Use 8-oz. glasses, half fill with Welch's. This punch is a favorite everywhere. h hot add a lump of ice and complete with Take the juice of six lemons and two g of plain or charged water. One quart of oranges, two quarts of water, two t drink Welch's serves eight. Order Welch cups of sugar and one quart of Welch's. Hi-Ball at your club, Makes four quarts. pagne shore, Bays, Lakes, Woods and Hills 7 Vaters. Thousands upon thousands of families will use a quart of Welch’s this Pp q he greatest variety of natural attrac: | year for their good cheer Fourth of July beverage. Where to serve Welch’s At the Porch Party, at the Picnic, on the Auto Trip, for the Sunday Night Luncheon, at the Children’s Party—Welch’s solves the beverage question. Buy ‘‘Welch Jr.’’ at the fountain “Welch Jr.” is the 4-oz. individual bottle that holds just enough for one. Order “Welch Jr.” at the fountain and when you travel. It is your guarantee of purity, quality and satisfaction. It's fine for picnics and for the “kiddies,” too. Look for the special Welch window displays in your dealer's. windows. Write for our new let, “Marion Harland’s 99 Selected Recipes.” The Welch Grape Juice Co. = ” Ss Weatfield, New York =m Jundreds of resorts equal to the best in country ies and miles of clean, white sandy | hes, 1 by the tonic-laden ving all the benefits of an ¢ without the discomforts, in the hilly north shore sce- © the waters of Long Island xIYS. “Long Island & Real Life” is the title of th rok that gi hundreds of 5, summer picture th ats 4 hotels, etc., ma > Gas. receipt of 10 cents post- age by the Gen'l Pass'r| Long Island York. an R,, Pennsyl- nia Station, N.Y. comicbooks.com