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Life, 1915-06-24 · page 35 of 45

Life — June 24, 1915 — page 35: what you’re looking at

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Life — June 24, 1915 — page 35: Life, 1915-06-24

What you’re looking at

This page contains two unrelated pieces: a romantic poem and an automobile advertisement. **"The Order of the Rose"** is a sentimental poem by Kate Masterson about creating an idealized kingdom where love conquers hardship. It's typical early 20th-century romantic verse with no apparent satire—likely filler content. **The main advertorial content** promotes Gargoyle Mobiloils lubricant. The "Destroyer of Steel" headline uses dramatic language to describe friction's wear on car engines, positioning oil as essential protection. The illustration of a woman being battered by friction lines is melodramatic advertising copy—using exaggeration to sell a practical product. **The satirical element** appears subtle: Life magazine, known for satire, is running what amounts to a sponsored "scientific" lubrication chart claiming to cover 585 car makes. The pretense of objective guidance combined with aggressive marketing copy ("your only insurance") typifies early automotive advertising's pseudo-scientific approach to selling products. The page reflects 1920s consumer culture where major brands were gaining influence through detailed technical claims and lifestyle appeals.

📄 Transcribed text from this page (OCR, searchable)

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

p Live's dresse rf unso- LINES TO A YOUNG LADY ON PARTING The Order of the Rose F I were rosetime’s queen, dear, And you were summer's king We'd plant the ivy green here And farthest stars would sing. Wherever hearts are brave and strong And life’s deep purple flows We'd institute with sword and song The Order of the Rose. We'd find the lonely singer, mute, The bruiséd heart denied The empty hands and silent lute Where want and tears abide. We'd point out where our kingdom lies, Over the hills of care, Beyond the seas, across the skies, And make them welcome there. We'd place the prizes in their hands They sought so long to gain We'd lead them to the vanished lands Where love is lord of pain. Away where lilies drift, dear, And happy sea wind blows, Upon their breasts our gift, dear, The Order of the Rose. A symbol of the legend old, When brown eyes burn in blue, The magic that's not bought with gold, The fire, the song, the dew! Flame-bloom of earth—the perfect tune, The dream that poets sing— If 1 were only queen of June And you were summer's king! Kate Masterson. The Destroyer of Steel Like the weight of an extra passenger, friction always rides with you. It drags at your bearings. It robs you of power. It wears down metal. There are several thousand piston-strokes in a cylinder for each mile the car runs. __As friction can never be entirely overcome, itis imperative then that you use the best possible friction reducing oil for your motor. Unless the body of your oil is adapted to your motor and feed system, it will not properly distribite between the moving parts. That is certain. And, unless its quality or lubricating efficiency is of the highest, it too quickly “wears out under the constant rubbing between the moving metal surfaces. At the right we print a scientific Chart of Automobile Recommendations, This Chart for a number of years has been the motorist’s standard guide to correct lubrication. The body of the oil specified for your car in this Chart enables it to feed in correct quantities to every friction point. After it reaches these friction points, its quality assures a constant_and proper oil cushion. That oil cushion is your only insurance against pre- mature motor wear. It is your only safeguard against the noisy complaints of worn-down metal parts. If you want to make certain of this protection, note down the grade of Gargoyle Mobiloil specified for your car. Then ask for that grade and see that you get it. If your car is not listed in the partial Chart at the right, send for the complete Chart which embraces 585 makes of car. Mobiloils A grade for each type of motor The four grades of Gargoyle Mobiloils, for gasoline, motor lubrication, purified to remove free carbon, are: Gargoyle Mobiloil “A” Gargoyle Mobiloil “B” Gargoyle Mobiloil “E” Gargoyle Mobiloil “Arctic” For Electric Vehicles use Gargoyle Mobiloil “A for motor and spclosed chalga. For open chains and differential use Gargoyle Mobiloil *C", Correct Lubrication Explanation s In the Chart below. the letter opposite the car tncicates the grade of Gargoyle Mobiloits that shou'd be used, For example, "A"* means Gargoyle Mobilotl "A" “Arc means Gargoyle Mobiioil "Arctic." etc recommendations omrarorey eat eo, ie Gow Aatecar 3 ot) o GSU, | avery hha C6 Ton ren Macted Make Kaige Moon (ey) a) A late lare an Ave Are Lae Are In buying Gargoyle Mobiloils from your dealer, it is safest to purch: i packages. Look for the red the container. For informat dress any inquiry to our VACUUM OIL COMPANY, Rochester, N. Y., l Specialists in the manufacture of high-grade lubricants for every class of machinery. Obtainable everywhere in the world. New York Domestic Branches: Chicago, Minneapolis Pittsburgh