Life — June 24, 1915 — page 3: what you’re looking at

Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.

re S Swing Open idson Admirers... For 1916 Yacht-Line Body Ever-LustreFinish Roomier Tonneau $200 Less Picture Shows the 1916 HUDSON — Out Now More Reasons for 1916 Hudson To all the HUDSON attractions we now add these: Yacht-Line Body Ever-Lustre Finish A Roomier Tonneau More Luxury A $1350 Price That price means another $200 re- duction, the second in twenty months. Both have resulted from multiplied output, due to the car’s popularity. Now at $1350 we are swinging open in the widest way the gates to HUDSON class. Some Other Things You’ve Wanted We do not, and we cannot, offer you a better chassis. Nobody wants or ex- pects it. Howard E. Coffin did his best in designing this. Our engineering corps has done its best in refining it. This final Six embodies all that seems to us desirable. In twenty months, 15,000 men have bought this new-type HUDSON. They’ve applied every possible test. And not one, we believe, has ever seen, or wants to see, a better car than this. But there are things you do want, which all cars lacked. and we’ve brought them out this year. Yacht-Line Body This is the fruition of all aims since foredoors were inserted. Then came straight lines, then streamlines, but all those lines were broken. In this Yacht- Line Body we reach perfection in grace- ful, sweeping lines. Even the door lines are unbroken. The body and door tops form a level line, and that line is leather-bound. We have widened the rear seat so three big folks don’t crowd it. We have built a roomier tonneau. And ‘the room is doubled when only five are riding. The two extra seats completely disappear. We upholster with enameled leather this year, the costly finish of the high- priced car. Thus we bring you all the comfort, all the luxury it is possible to give. For safety’s sake, and for extra wear, all wheels have non-skid tires. Finish That Stays New And now we bring out a much-wanted innovation — our Ever-Lustre finish, ex- clusiveto HUDSON cars. It has required an immense factory addition, equipped with ovens to hold hundreds of bodies. Now each under-coat of finish goes on under pressure, is forced into every pore. Then each is baked on to give it wondrous hardness. The result is a finish which keeps its newness and lustre. It resists weather and washing, rubbing and mud. It combats as never before the main cause of depreciation. A Trebled Output But our best announcement is a treb- led output. There will be overdemand for a while now, as with every new- model HUDSON. But the long waits of last year will not be repeated. And men who want HUDSONS will not be forced to take some second choice. We are building of this new model 100 cars daily —a record fine-car output. You can get one—perhaps at once—if you see your dealer now. These new cars are now everywhere on show. 7-Passenger Phaeton or 3-Passenger Roadster, $1350, f. 0. b. Detroit Also a new Cabriolet, $1650 f. 0. b. Detroit Each HUDSON car brings with it the match- less HUDSON service. Ask our dealer to explain it. You will see how much it means, HUDSON MOTOR CAR COMPANY, Detroit, Michigan comicbooks.com