Life — June 24, 1915 — page 3: what you’re looking at

What you’re looking at

# What This Page Shows This is **not satirical content**—it's a straightforward automobile advertisement for the 1916 Hudson Motor Car, taking up the entire page. The ad emphasizes new features added to Hudson's 1916 model: a "Yacht-Line Body," improved finish, roomier seating, and non-skid tires. The headline "More Gates Swing Open To Hudson Admirers" uses architectural imagery (gates flanking the car) to suggest expanding popularity. Key selling points include the $1,350 price (with a $200 reduction mentioned), claims of superior craftsmanship, and production capacity ("100 cars daily"). The ad targets affluent buyers seeking luxury automobiles, positioning Hudson as combining innovation with desirability. This represents early-twentieth-century automotive marketing in a prominent magazine.