Life, 1915-06-17 · page 5 of 52
Life — June 17, 1915 — page 5: what you’re looking at
What you’re looking at
This page is **primarily advertising** with minimal satirical content. The dominant feature is a Mogul Egyptian Cigarettes advertisement depicting an Egyptian-themed scene with people in exotic dress and the tagline "Just Like Being in Cairo." The left side contains a golf instruction article ("How to Learn Golf") with accompanying small ads, including one for the Delaware & Hudson Line railroad promoting the Adirondacks as a vacation destination, and a Keyless Padlock advertisement. The satirical elements are negligible. The Egyptian cigarette ad's exoticized imagery reflects early-20th-century commercial orientalism—marketing cigarettes through fantastical orientalist imagery—but lacks specific political satire. The page functions primarily as commercial messaging rather than social commentary.
📄 Transcribed text from this page (OCR, searchable)
Machine-transcribed from the original scan — historical spelling and the odd misread are preserved.
How to Learn Golf (While many books on golf have been written, nobody who is trying to flay the game has any time to read The following simple rules, however, will be found to cover the main points of golf.) EEP your left eye firmly fixed upon the ball, while your right eye is allowed to roam fearlessly over the rear end of the circumambient at- mosphere. If both eyes are kept on the ball, one of them invariably flies up with it to the green. By following our rule, however, the eyes pull away from each other, thus preventing you from satisfying your curiosity about the ultimate destination of the ball. This curiosity, by the way, is what ruins the game of a large majority. Always play with a worse player than yourself—if you can find one. The rule of playing with a better one is all wrong. Golf is the only game where one never feels any resentment toward one’s opponent, and only sym- pathy or anger for one’s self. By playing with a worse player, therefore, one is excited to sympathize with him To sympathize is to emulate. By emu- lating a poorer player than yourself, you necessarily take more strokes, Upin Smoke Thoseworriesthat seemed so large to you in the rush of the city vanish in the camp-fre's smokeinNorthern New York's zest- ful air. There’s a delightful escape foryou from the city’s care if you travel over the Delaware & Hudson LINES Whether it's Lake Champlain, with its histori- cal associations, beautiful Lake George or the charm of the Adirondacks you seek there's no more comfortable way cf getting there than that offered by the dependable D. & H. “A Summer Paradise” is a book full of useful facts set out in absorbing manner, Send 6 cents for it today M. J. POWERS, G.P. A. & Albany, N. Y. New York City Information Bureau: 1354 Broadway Today. Money Back Unless Satiehed ‘American Keyless Loch Co, 205 S.Deeptaines 84. Chicage WANTED i CHEE Tip or Plain Ered CIGARETTE T 5¢ ¢ ¢ “JUST LIKE BEING IN CATRO™ pat? mao BONES “GOOD NEWS for all Friends and Admirers sof E goplian? ain End Cigarettes if EGYPTIAN )CIGARETIES "the mest deaf all Mild cigarettes may now be had EGYPTIAN 2. CIGARETTESy Inthe convenient FIATBOX with the PROTECTIVE INNER I5¢ Turkish Ne oe ts which means more practice, and in the long run, the more practice you get the better your game will be. When you are learning how to play the game—that is to say, in the first ten years or so—always be accom- panied by two caddies instead of one. One of these should be employed to roam the distant fields and penetrate the deep jungles on your right and left, searching (in vain) for lost balls. The other should remain constantly at your side, soothing you by his gen- tle presence, handing you the wrong clubs and holding himself as a target for whatever terms of endearment you wish to bestow upon him during mo- ments of religious exaltation. The e: pense, of course, you will not mind. Nobody who wishes to think he may in time play a good game of golf cares a hang about the expense.